Zain, the leading telecommunications company in Kuwait, recently hosted a Public Relations and Adverting seminar at its main headquarters in Shuwaikh for students from the American University of Kuwait (AUK). The students were introduced to an overview of the company’s leading experience in Public Relations and Marketing.
Zain’s Corporate Communications & Relations and Marketing teams presented the visiting students with a detailed explanatory session about Zain’s leading experiences and strategies in the fields of public relations, editorial and media, social media, and advertising.
Zain regularly hosts seminars and student field trips in line with its active Corporate Social Responsibility strategy that caters to the youth and education sectors. These seminars include a series of workshops and development programs that focus on the development of school and university students’ skills. Similar activities are being conducted all year-round with students of various age groups to further increase their knowledge of the telecom industry in Kuwait. These programs are targeted at students in collaboration with public and private educational institutions, reflecting Zain’s ongoing efforts in promoting the education and development of the country’s youth. According to Zain, this in turn will help prepare the youth for the important roles they have to play in the further progress of the country.