Zain Group, a leading innovator of mobile telecoms in eight markets across the Middle East and Africa region, is proud to announce that its brand has been identified as the telecom ‘Best Brand’ for 2015 at the prestigious Telecoms World Middle East Awards held at a gala event in Dubai this week. Additionally, Zain’s market leading operation in Jordan was awarded two accolades as the ‘Best Operator Network’ for its recent rollout of 4G LTE in the Kingdom and ‘Best Customer Experience’ service.
Impressively, for a second consecutive year the honor of the ‘Best Brand’ was bestowed on Zain Group by a panel of judges assembled by Terrapinn, the organizers of the annual Telecoms World Middle East Conference and Awards. The awards recognize outstanding performance in 10 key areas throughout the Middle East telecommunications industry and place a spotlight on key players that have contributed to making the sector one of the most dynamic and vibrant in the world.
Zain Group CEO Scott Gegenheimer was the keynote speaker at the event where he elaborated on Zain’s strategy for delivering a digital lifestyle to its customers.
Zain has been a recipient of the 'Best Brand’ award on numerous occasions since the introduction of its inspiring brand in 2007. This year’s success has been driven by the tangible developments occurring at the company, where heavy investment in network and upgrades, and technology innovation is positively impacting customer mobile experience. Additionally, Zain’s Corporate Sustainability programs and eye-catching marketing campaigns have captured the attention of the whole region, reflecting the company’s aspirations.
Commenting on the award of the latest accolade, Zain Group CEO Scott Gegenheimer said, “We would like to express our gratitude to the judges for their belief in and support of the Zain brand. To us, our brand is a living, breathing entity that needs to be nurtured and preserved, and we are always appreciative when we receive positive confirmation from our industry on the work we are doing.”
Gegenheimer continued, “Our brand represents a promise that we are offering the best solutions to our customers and are looking to deal with all of our various stakeholders in a professional and highly effective manner. Being recognized as the ‘Best Brand’ drives us to re-commit to our brand promises and look to continue to foster a ‘Wonderful World’.”
In May, Zain operations in Kuwait, Bahrain, Jordan, and its managed operation in Lebanon, scooped three major innovation prizes at the well-respected 2015 Global Telecoms Business (GTB) Innovation Awards held in London. In 2014, Zain’s flagship operation in Kuwait was recognized as the ‘Best Telecom Operator for 2014’ from industry journal CommsMEA and business weekly Arabian Business, while Zain Iraq was awarded the ‘Telecom Operator of the Year’ distinction at the 2013 Arabian Business Achievement Awards and at the 2013 CommsMEA Awards.
These awards highlight the scope of success Zain Group operations continue to generate, as they follow a strategy to deliver a sway of digital lifestyle products and services to their customers, while helping uplift communities and economic development across the region.