Zain, the leading telecommunications company in Kuwait, was ranked fourth among Campaign Middle East’s list of the Top 10 Middle East and North Africa commercials of the year 2015. Campaign ME is the Middle East edition of the UK’s leading magazine for the advertising and media industry.
During Ramadan 2015, Zain launched its acclaimed TVC “We Know You Well” in two versions, one with a male leading role, and the other with a female leading role. Combined, the two versions achieved nearly 1.5 million views on YouTube. The idea behind the TVC reflects Zain’s role as a leading Kuwaiti company that understands the needs and interests of the local community. The TVC was created by Bustop, Directed by Abdulaziz Al Jasmi, and produced by Cinemagic.
This ranking comes in light of Zain’s distinguished advertising and media involvement, and it further showcases the company’s role as a leading private sector company launching several advertising campaigns all year round. Zain will continue supporting this very important field which carries significant and informative messaging to the public at large and the communications world as a whole, whether through traditional or modern media tools.
It is worth noting that Zain Kuwait recently received four titles as part of the Advertising Creativity Award 2015, which was organized for the third year by the Arab Media Forum. Zain was awarded with four titles as part of the Creativity, Effect, Voluntary, charitable, and humanity, as well as the top brands of 2015 categories.
All Zain TVCs can be found on Zain’s official YouTube channel by visiting youtube.com/zaintelecom.