The Body Shop introduces bold addition to iconic cruelty-free White Musk range
The Body Shop announced in an event held at its store at Marina Mall and in the presence of Kuwait media and bloggers the launch of a tantalising floriental fragrance White Musk Smoky Rose, the new addition to the brand’s iconic cruelty-free White Musk range.
This addictive scent opens with an elegant fusion of bergamot, pink pepper and blackcurrant before rising to a floral-musky heart. Here, a beguiling bouquet of bitter-sweet tobacco flower and a unique black smoky rose accord is tempered by delicate orange flower. This melts into a sophisticated blend of cruelty-free musks, immortelle flower and olibanum to create a daring fragrance like no other.
Launched in 1981 by The Body Shop, the White Musk range has not only been the brand’s best seller, it also represented a daring landmark in the fragrance industry. It was one of the first man-made, cruelty-free musk fragrances to arrive on the market in replacement of real musk, which is extracted from the civet deer via cruel and painful methods.
The Body Shop was one of the first beauty brands in the world to use man-made musk, and has now trademarked White Musk in over 63 countries around the world in order to protect the unique, heritage scent.
“At The Body Shop, we realise that it would be cheaper to use standard alcohol; but we have always dared to do things differently. The Body Shop began sourcing organic, Community Fair Trade alcohol in 2009 to use in its fragrances. That helped farmers in marginalised communities to pay for food, health and education; and to plan for the future,” said Brett Lilley, Business Manager at The Body Shop.
“We are very proud of the success that the White Musk range received and is still receiving throughout the different markets. We are very confident that the White Musk Smoky Rose with its cruelty-free ingredients will have the same success in the Middle East region,” he added.