If you have been using WhatsApp for the six years it has been available then you have probably never experienced the subscription fees. Most original users were granted a free lifetime service, but in recent years the company introduced its subscription to new users. If you have already paid the 99 cents for the year then do not expect any refund, but further subscription fees will cease immediately.
WhatsApp now has nearly 1 billion users, so the free timing removes the barrier for millions more to join the messaging service. The Facebook-owned service plans appears to be planning to generate revenue through services to businesses
"Many WhatsApp users don't have a debit or credit card number and they worried they'd lose access to their friends and family after their first free year, if they are asked to pay a subscription. So over the next several weeks, we'll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service," says a notification from WhatsApp.
WhatsApp also made clear that it was not planning to enable third-party ads within the service. The founders of WhatsApp were strongly opposed to ads, noting back in 2012 that "when advertising is involved you the user are the product."