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What does data on Facebook-users celebrating Diwali in India say?
November 10, 2015, 2:50 pm

We are approaching the festive season in India, with Diwali just around the corner, and one of the places the celebrations will be most evident is Facebook.

A blog post on the ‘Facebook for Business’ noted:

“Emotions are heightened; News Feeds become a riot of color and everyone from parents to Millennials post more content on Facebook throughout festival season.”

To help marketers capitalize on opportunities presented during the party season, here is what the new data released by Facebook reveals on how Indian audiences use the social site over Diwali:

  • 92 percent of Indians on Facebook use it on their mobile and mobile uploads are 3.48 times higher than desktop uploads during Diwali.
  • There are 3 times more videos and 1.5 times more photos uploaded via mobile during Diwali than the days around the festival.
  • Mentions of holiday destinations, hotels and transport shoot up just before Diwali and remain higher than usual throughout festival season as Indians make their way to see family and friends.
  • Men are most interested in shopping online for gadgets and technology, while women compare notes about consumer goods. What to wear is a key topic of conversation on Facebook for both genders, as the pursuit of the perfect festival outfit begins

To capitalize on this, Facebook recommends marketers utilize visual content to match user behaviors, and ramp up their Facebook advertising efforts during the season to reach more receptive consumers.

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