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Vibrant violet eyeshadow
June 1, 2014, 12:44 pm

The idea of testing out purple eyeshadow is easily one of the most divisive beauty looks, but it’s actually a shade that can work on every eye color and skin tone. Here are some tips on how to wear violet eyeshadow, and why it's one of the prettiest looks this season.

There’s a purple eye shadow for everyone:  The truth is that it’s difficult to find the right shade of purple, simply because if you wear the wrong tone, you could end up looking bruised. Play around with different textures and consistencies to see what’s a good match for you. The shade of violet that suits you depends on your eye colour and your skin tone. Also, it’s all about how you blend it.

A soft lilac eyeshadow is so pretty: Lilac is a safe bet with purples as it’s a soft and feminine eyeshadow. You get a hint of the trend without a full commitment to it. For a light wash of color on the lid, opt for a sheer formulation, and add a contour of a deeper tone by tracing an eye liner pencil along the lash line for a splash of colour. Depending on how far you want to take this trend, it all comes down to application. Use a wet brush to get an intense display of color for a more dramatic look at night.

Prep your lid for the perfect wear:  For women with dark eyes, wearing a light purple on the lid can make the eye look grey and have a sallow finish. And often a pale or sheer lilac eyeshadow will disappear into the lid, depending on your skin tone or if there’s discoloration. Use a primer or light base on the lid to be able to see more color, and if you have dark circles under your eyes, avoid wearing any purple eyeliner or shadow along the bottom of the eye. You may use a brighter colour on the inner eye.

Try a purple mascara or eye liner: It’s all about the placement of colour so don't be afraid to experiment not only with tones, but the tools themselves. Take a purple eyeliner pencil and play around with the shape. Eyeliner is an easier introduction to colour for most people. Follow the natural curvature of the lash line and extend past the outer corner for a cat eye effect. Or try a purple mascara for a fun pop of colour and keep the rest of the face to a neutral palette. For a flirty night look, apply a dramatic purple eye shadow at the centre of the lid so when you blink it is flashy.

Get the right intensity of purple: The rich shade has been interpreted as metallic plum, smoky indigo and many other intensities of purple. It all comes back to how delicately or intensely you want to delve into this trend. Whether it’s a violet smoky eye or a delicate purple eyeliner, simply draw it on, smudge it in and build on the colour, depending on your mood.

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