Being the platinum sponsor of the annual Al Roudan Indoor Football Tournament, VIVA, Kuwait’s fastest-growing and most developed telecom operator, took part in a private event hosted by the organizers to meet the well-known football player Diego da Silva Costa.
VIVA’s Corporate Communications team and esteemed guests welcomed Costa at the VIP hall at Kuwait International Airport, who participated in a friendly match at the Al Roudan tournament.
During the event, Costa talked about his football experience over the years and shared his views about sports in the region, particularly in Kuwait, and hailed VIVA’s commitment towards sports and football over the past six years, including its partnership with Manchester United and Real Madrid, to its strategic sponsorship with Kuwait Football Association (KFA).
Diego Costa is a professional footballer who plays for English club Chelsea and the Spanish national team. He plays as a striker and has been described by experts as a player whose main attributes are his physicality, goal scoring and ability to keep possession. He began his career with Braga and Penafiel in Portugal, and was signed by Atlético Madrid in 2007.
He was loaned back to Braga, and then to Celta and Albacete before being sold to Valladolid in 2009. He returned to Atlético the following season and went on to play a key role in their attack, scoring 27 goals as they won the league title in 2014, and then joined Chelsea. He scored 20 goals in his first season in England, winning the Premier League and League Cup. Internationally, Costa played twice for Brazil in 2013.
VIVA’s sponsorship of the Al Roudan Tournament stems from its strong belief in the importance of the sports sector, it is also part of the company’s Corporate Social Responsibility program to help generate more interest and awareness among the public regarding sports. This tournament is one of the leading and most prominent sports activities held during Ramadan. It also represents VIVA’s support to football fans by presenting them the opportunity to follow this exciting sporting competition between the various teams, as well as becoming familiar with all the details and updates taking place throughout the tournament.
VIVA has been keen to communicate effectively with all segments of society, especially the youth, through supporting their activities and contributing to the promotion of sports competition during the Holy month of Ramadan.