Responding to the Central Blood Bank’s call for more blood, VIVA, Kuwait’s fastest-growing and most developed telecom operator, organized a blood drive for its employees in collaboration with the Central Blood Bank (CBB); an initiative that reiterates its commitment towards the Kuwaiti society.
In collaboration with the CBB, VIVA arranged for a blood donation clinics to be set up at its main headquarters at Olympia Towers on Wednesday, 3 September 2014.
Ayman Salem Al Mutairi, Senior Corporate Communications Manager at VIVA said: “Donating blood is a simple life changing act that can save many lives. It is significant to VIVA that it initiates such activities for its employees to take part in, and contribute to Kuwait and to its people's health. Blood donations will always be a crucial contribution that should be considered by every eligible person.”
VIVA strongly believes in being an integral part of the Kuwaiti society, and this is reflected through its various corporate social responsibility programs that are aligned with the needs and interests of it, with the aim to work towards a better and more prosperous Kuwait.