Social media has a reputation for being a bit of a waste of time. But what if you could prove that social media has real value to your job. There are ways that Facebook, Twitter, LinkedIn, and other social media sites are actually essential to the work you do. Here are some ways how your job can benefit from social media.
Ask for help: You can waste hours searching the web to find data about, say, sales of mountain bikes over the last 20 years. Or you can simply take your question to social media. If your network is large enough, you’re likely to get a response from someone who knows the answer or at least a lead to someone who does, within minutes.
Opinions abound on social media: Social media is even more powerful when it comes to opinions like the color of bicycles your company should produce or what frame styles are best for consumers. Questions that would normally cost thousands of dollars and take weeks of consumer polling can be answered in just a few hours—or at least point you in the right direction.
Scout for talent: The general assumption is that anyone spending time on LinkedIn during business hours is updating their resume and looking for another job. But if your job description includes managing other workers (even contractors or freelancers), the site can be a huge help when it comes to staffing by making your search for employees easier. LinkedIn’s robust search tools lets you find qualified candidates based on location, industry, schooling, experience, and more.
Collaborate with co-workers: One of the most visible public uses for social media is becoming increasingly popular in a private, business setting: communicating as a group. Put it this way: If all the employees in the office are going to be on Facebook all day, you can leverage Facebook’s messaging and storage system so the group can use it to communicate with one another. LinkedIn also allows you to create private, members-only groups as well.
Promote products and events: Social media has also increasingly become an avenue for businesses to communicate with customers and market their wares—and for you to get to interact with those customers on a personal level. Most notably, Twitter and Facebook are huge avenues for coupons and other promotions. Some companies even create special Twitter accounts just to promote “deal of the day” offers in the hopes of further building up engagement and increasing their social media footprint.
Monitor customer chatter: The flipside of offering coupons and other deals on social media is the ability to take a deep dive into what customers are saying about your business. Formerly, your job might have entailed organizing and managing focus groups to dig out insights from customers about your company’s products. Now you can go straight to the source, saving time, effort, and money.