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US-leading makeup brand Fashion Fair launches in Kuwait at VaVaVoom Avenues
December 22, 2015, 4:26 pm

The leading US brand for women of color, Fashion Fair Cosmetics, officially launched in Kuwait at the VaVaVoom store at The Avenues Mall, marking the brand's first step into the Middle Eastern market which is renowned for the passion towards cosmetics and quality products. The launch event was attended by local makeup artists, celebrities, bloggers, media members and VIP customers. A trusted brand by many across the world including the United States, United Kingdom and France, Fashion Fair prides itself in catering to women with a diverse and richer skin tones for over 40 years.

At the event, visitors could consult with two well-known makeup artists Toni and Guy, who also answered questions related to the best makeup choices. 

Providing over 120 different shades of richer colors to suit brown skin-tones, the brand boasts clientele, which includes Jennifer Hudson and Keke Palmer. 'We believe that Fashion Fair is uniquely qualified to serve women of color all over the world. It is a privilege to partner with VaVaVoom as we enter the Middle East," said Desiree Rogers, CEO of Johnson Publishing, the parent company of Fashion Fair Cosmetics.

Shayma Bakhesh, Managing Partner of SHAB Beauty, the official distributor of Fashion Fair in Kuwait, believes that the brand will strike a chord with richer-toned women in Kuwait who are already familiar with the brand. 'Women with richer skin tones often resort to mixing foundations of different colors to find the right shade for the varying undertones in different parts of their face. With over 120 different shades ranging from the lightest to the deepest hues of brown, women will no longer have to resort to mixing foundations to achieve the perfect color. The enthusiasm and feedback that I have received so far is extremely promising and we look forward to expanding this brand in the prestigious retailers across Kuwait," she said.

It is also worth mentioning that Fashion Fair also features a broad range of skin treatment, concealers, highlighters, lipsticks, eye shadows and beauty blushers. Fashion Fair is available at the Vavavoom store at The Avenues Mall. For more information, please contact 97121292 or visit their Instagram account at @FashionFairKwt 

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