Moments, best known as the feature you have to swipe past to see your notifications, are collections of tweets that generally focus on a single subject. It may be people tweeting reactions to a football game, news updates on an emergency, or just a bunch of jokes about the latest US presidential debate. At launch, it was only Twitter itself and some specific partners, like BuzzFeed and The New York Times, that were able to create a Moment. Recently, Twitter opened it up to a larger group, which included major Twitter users and some companies. From last week, the feature will be available to everyone, although it appears to still be rolling out. For now, it looks like Moments can only be created on the desktop.
There will be a button on everyone’s profile page to start building one; it will then take you to a new screen where you can search for the tweets you want to add. Most of Twitter’s iconic features have come from individual users, so it makes sense that Moments is being opened up to everyone. It will mean the creation of more Moments, possibly the sharing of more Moments, and the chance to have some fun with how they are used. Will they actually catch on? Sitting around and curating tweets is not exactly the type of spontaneity that Twitter thrives on. But Twitter is putting a big focus on Moments — it is the tab right beside the Timeline, after all — so the feature’s certainly being given a real chance.