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Thousands of residents participate in Landmark Group’s annual Beat Diabetes Walk
November 14, 2015, 5:47 pm

A good stretch of the Gulf Road was dressed in blue as more than 5000 residents came together to raise awareness about diabetes during the annual walkathon organized by the Landmark Group. The Beat Diabetes walk supported by Ministry of Health and Dasman Diabetes Institute marked a very successful completion for the sixth year in a row.

Many dignitaries joined the supporters at the Yacht Club in the 3.2 km walk sporting blue 'Beat Diabetes' T-shirts. Professional trainers from Fitness First led a mass warm-up session prior to the walkathon. Participants were also provided with complimentary t-shirts, caps and a healthy breakfast. The release of blue balloons, symbolic of the global color for diabetes awareness, signaled the start of the walkathon.

Saibal Basu, Chief Operating Officer, Landmark Group Kuwait, said: “Now in its sixth year, the Beat Diabetes initiative has touched the lives of millions of people across seven nations. The overwhelming turnout that the walkathon draws year after year is truly heartwarming. We are thankful to all the people who continue to support us in our fight against diabetes. Our mission is to focus this momentum on fostering a better and seamless understanding of the condition and help the community achieve a healthy, active lifestyle. I would like to extend our appreciation and thank every person who joined us at the walk to spread the message and support the campaign."

Professor Kazem Behbehani, OBE, Director-General of Dasman Diabetes Institute, an affiliate of Kuwait Foundation for the Advancement of Sciences (KFAS) added: “Living with diabetes is a daily struggle but can be managed by following a disciplined lifestyle. The involvement of the Institute in the ‘Beat Diabetes Walkathon’ stems from our mission to improve the lifestyle of the population of Kuwait. Adopting a healthy lifestyle, which includes regular exercise and physical activity such as the walkathon, is essential in living well with diabetes. The condition can lead to serious consequences if not detected and controlled at an early stage. Hence, awareness is extremely crucial. It is really inspiring to see the dedication of the Landmark Group and the support they receive from the Kuwait residents to spread the message about diabetes.”

To reinforce the Group’s core message ‘Beat Diabetes – Take the Test’, free blood glucose testing booths were set up at all Centrepoint stores in Kuwait on 29 , 30 , and 31 October. 

Landmark Group would like to thank its Partners – Al Ghanim / Xerox, Fitness First, Bahrah Trading Co, One Touch.  Media Sponsors – “Al Rai, Al Qabas, Al Seyassah Al Anba, Kuwait Times, Arab Times, Al Jarida, The Times.  Al Yaqza, Ahlan, Student Talk, The Talk, Al Hadaf, Bazaar, Mondanete, Sarab, Layalena, Styles , Business Islamica, Executive Woman, City Pages, Lana, Kidzine,  Wave Line. Bikers Association - Kuwait Dragon Riders,  Bikers in Kuwait Encounter, Filipino International Triathletes and other entities who extended their support to the Beat Diabetes campaign.

The Beat Diabetes initiative is of particular significance to the GCC countries and India with both regions ranking high in the International Diabetes Federation (IDF)’s list of countries for prevalence of diabetes.

Landmark Group is the only retail and hospitality conglomerate to lead diabetes related educational and community-focused activities across six GCC countries and India. In November 2014, Landmark Group’s walkathons held across Kuwait, UAE, Oman, Qatar, Bahrain and India drew an overwhelming response.


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