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Swiss Belhotel Plaza offering great service at value price
September 14, 2015, 10:16 am
Interview with Mohamad Jawhar - Public Relation Manager, Swiss Belhotel Plaza Kuwait

Tell us more about your experiences and your current role at Swiss Belhotel Plaza Kuwait?

I started my career as management trainee, and worked in several positions within the front-office department, starting from entry-level to supervisory and reaching managerial level in different international chains in Lebanon, Qatar and Kuwait. Working my way up the corporate ladder helped me to learn the fundamentals of the industry and the importance of working with a positive attitude. Currently I am handling the front office and public relation at Swiss Belhotel Plaza Kuwait.

Public relations (PR) is all about managing the reputation of a company. A career in PR involves gaining understanding and supporting clients, as well as trying to influence opinion and behavior. It also involves handling press releases, arranging hotel events, writing promotions, editing in-house magazines, doing case studies, writing speeches, articles and annual reports, in addition to preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs and social media

Is education important in hospitality field and how did you start?
The passion for this career started with my academic study at the AUCE, American University of Culture and Education in Lebanon, from where I graduated with a Bachelor in International Hospitality Management.

I strongly believe that an education in Hospitality Management is a basic prerequisite to learn the ethics of this industry and it has helped me immensely. Learning from experienced professors in this field allowed me to start on the right track. After gaining a few years of experience, I pursued my education with a Master’s in Business, so as to further my career development and expand my knowledge in different areas related to this profession.

Tell us more about Swiss Belhotel Plaza Kuwait?

Swiss Belhotel Plaza Kuwait is one of the oldest hotels in Kuwait located in the heart of the city, on Fahed Al Salem Street. It is an international chain, 4-star business hotel, with 160 rooms and suites.

The hotel includes 2 international restaurants, Al Dallah and Korean Arirang, 2 café and is located adjacent to Al Muthana Mall. The hotel used to be known as Plaza Kuwait and gained fame in 1980’s when it was one of few hotels in Kuwait.

Now, after its integration with the chain, Swiss Belhotel international managing company, based in Hong Kong, it is regarded as one of best affordable business hotels in Kuwait. We have clients from many of the companies located in Kuwait City, in addition to hosting sports groups and holding special events. We stand in the market as one of the few 4- star hotels that provides good service at a value price.

How do you evaluate tourism in Kuwait?
Kuwait City has its own mode of tourism that is based mainly in hosting regional economic and political meetings, as well as sports, medical and other events that take place frequently in Kuwait.

In addition, we have business visitors who come mainly for meetings and projects. Talking about leisure tourism, it is not as developed as some other countries in the region and is limited to shopping activities through the existence of a variety of food outlets, branded stores, malls and cultural events like Hala February Festival.
However, there is plenty of potential to develop the leisure sector in the country.

The growing number of branded hotels and lodgings, as well as the high level of service offered can add value to the sector, if a strategy is followed for developing this field in Kuwait.

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