Following on their success in Al Jahra and Al Rai, the thriving new concept value fashion outlet, twenty4, is expanding in Kuwait. Their latest store, which opened in Salmiya on Wednesday 14 May, was inaugurated by Ahmed Al-Rifai, owner of Anfal Mall, in front of a large gathering of twenty4 management, customers and well-wishers. The new store is set to give consumers more of the popular outlet’s unmatched value.
twenty4’s young, cool and trendy collection offers incredible value to fashion conscious customers of any age. This formula has proven highly popular amongst consumers, who are spoilt for choice with the brand’s exciting variety of clothing and accessories for women, men, children and home.
twenty4’s Concept Head, Tarique Azmi commented, “We recognize the popularity of our store amongst our young, hip, and trendy market and this promotion is our way of rewarding our loyal customers whilst also reminding them that we do value fashion better than anybody. This will only continue with our new store.”
As part of the highly successful retail stable from BMA International, twenty4 has carved an exciting niche in a value market by building in their pricing structure incredible fashion inspired by the latest trends around the world. The new Spring 2014 collection, currently in stores, further underlines the brand’s highly trendy and vibrant range of fashion within considerably competitive prices.
As seen in all existing stores, the new outlet in Salmiya has a stylish and vibrant layout creating an inviting ambience for aspiring fashion shoppers. With each department distinctively laid out, the store delivers a seamless shopping experience. This makes twenty4's exciting range accessible to all ages.
twenty4 already has several stores throughout the GCC region, including the UAE , Bahrain and Saudi and the new store in Salmiya is part of a long term expansion program that will sustain their vision to offer customers in the value fashion arena a destination outlet that exceeds in great fashion at great prices.