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Steps for women to brand themselves for success
July 12, 2015, 2:35 pm

Two words, thoughts and leadership qualities are what it takes for a woman to go from being a leader to an icon, from being needed to being wanted in the boardroom.

When a woman takes active control of her thought leadership and her personal brand, she then takes complete control of her reputation as well as her destiny. Women icons, in whatever industry they may have achieved a name, have built an enviable legacy for their personal brand and thought leadership. So how does one emulate these leaders?

Be clear: Having absolute clarity of your passions and aspirations, dreams and goals, value and worth is the first step in acknowledging your personal brand. Ask yourself some thought provoking questions on these parameters and celebrate the clarity you receive from your mind.

Be focused: Focus on a niche. Consider your main skill-set to be the calling of your thought leadership, your Brand. Be focused on uber specialisation and aim to dominate one niche that you can proudly claim your own.

Be confident: Nothing is more intimidating and inspiring than a woman confident in her own awe, her charisma, her value. Self-confidence is directly related to how much you as a woman value yourself. Never let your self-confidence rest in how much others value you.

Be visible: Leaders, lead from the front. They get seen, get heard and get celebrated. Take active control of your brand visibility both online and offline and make your work seen and voice heard. Leverage the power of social media to build your personal brand on LinkedIn, Twitter, Slideshare, YouTube, blogs etc. by sharing your expert thought leadership and thus adding value to your colleagues and community. No matter what your role, you do have the means to be visible, be heard and be celebrated for your expertise.

Be vocal: Stand up, speak up and inspire a million more women to live their dreams. Take a stand and stand for it. Today there are dozens of avenues where a woman can take center-stage, speak her mind and ignite young minds. Start a crusade for a cause closest to your heart and give it all you got. Be vocal both offline and online to amplify the influence as well as the impact of your thought leadership.

Be inspirational: Always ask yourself just this one question: "What can I do that no one else is thinking or doing; and by doing so how can I transform life as we know it?" When you then embark upon the road less traveled, you will be able to lead an inspirational life.


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