Spain is hosting the first-ever international conference on halal tourism to look at how the travel industry can capitalize on one of the fastest growing sectors in the world.
The Halal Tourism Conference, which is being held on 22 and 23 September 2014,at the Granada Conference and Exhibition Centrein Andalucía, Spain, will bring together the global travel industry to discuss ways of tapping into this niche market.
The conference aims to equip delegates with market intelligence, industry forecasts and trends to understand how to market to the lucrative Muslim consumer and benefit commercially.
According to the latest figures, the halal tourism sector was worth $140 billion in 2013 representing around 13 percent of global travel expenditures. This figure is expected to reach $192 billion by 2020.
Tasneem Mahmood of CMM, the organizer of the conference, said they expected attendance and representation from every region of the world. She added: “The conference would be a great opportunity for countries such as Kuwait, with a deep Islamic heritage and so much to offer, to attract visitors.”
“The conference will be an excellent knowledge forum and an ideal platform for exchange of experience between experts in the industry and countries who are actively engaged in halal tourism. It will also be a great way to network with leisure and travel businesses from around the world to develop new partnerships,” she said.
The two day event hopes to attract tourism boards, tour agencies, tour operators, restaurants, media, hotels, airlines and suppliers to the travel sector. In addition, the event will feature seminars from industry experts, workshops, networking sessions and an exhibition. A series of workshops will provide information on what the industry needs to prepare to make destinations attractive to the Muslim market by understanding its needs and expectations.
The Halal Tourism Conference 2014, hosted in partnership with tour operator Andalucian Routes, will also include a two day tour of the region of Andalucía to provide businesses with a live case study of a region that is becoming more Muslim friendly and is actively working to meet the needs of Muslim travelers