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Singles' Day: Xiaomi Claims It Sold 720,000 Mi Phones in 12 Hours
November 12, 2014, 9:28 am
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China's Singles' Day shopping bonanza kicked off on Tuesday with Alibaba selling $2 billion worth of goods in the first hour of the sale, and passing the $6 billion mark a few hours later.

Now, Xiaomi has claimed some impressive numbers that it received halfway through the Singles' Day sale. Hugo Barra, Vice President, Xiaomi Global in a Google+ post has claimed that the company sold 720,000 Mi phones in 12 hours of the sale. Barra also shared the numbers on Twitter, and said, "Xiaomi record in China Singles Day sale: 720,000 Mi phones sold, CNY 1B (US$ 163M) in sales in 12 hours."

Barra also claimed that the company reached $16 million within the first 5 minutes (precisely 4 minutes and 48 seconds). Further, the Chinese handset brand broke its last year full day sales record of $90 million in just four hours of the Singles' Day sale. The company said it went on to touch $163 million sales record halfway through (12 hours in) the Singles' Day sale.

TechCrunch revealed the breakup of the numbers shared by Barra, and noted, "Behind the sales numbers, Xiaomi said it had sold some 720,000 units by midday. Of that figure, around 250,000 were its flagship $300 Mi4 device, with 460,000 units of its $150 Redmi device snapped up. In addition, it says it sold 25,000 of its Mi TVs."

An earlier report on Tuesday suggested that the merchants were feeling pressure from Alibaba's Tmall to "boost the day's figures with heavy discounts and delayed recognition of earlier sales." Merchants told Reuters that there was no obligation to take part in the festival, but if they did, the only discount option was 50 percent or more.

Xiaomi on Monday was reported to be planning to raise about $1.5 billion in its fifth round of financing. The Chinese brand had shipped roughly 18 million smartphones in the third quarter, an increase of 18 percent from the previous quarter.

In India, Flipkart last month held its Big Billion Day Sale - an online sale that was advertised heavily through ad nauseum on TV, in print and online. The largest e-commerce giant of India had claimed that it achieved $100 million in sales (GMV) in 10 hours.

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