Marks & Spencer and its long-standing franchise partner Al-Futtaim in 4 February launched the brand’s online store in the Gulf. The new website www.marksandspencerme.com offers customers across the UAE, Qatar, Oman, Bahrain and Kuwait the chance to have their Marks & Spencer products delivered to their homes. With a flagship store offer of 6,000 clothing, home and lifestyle products, the new website will give customers access to more choice and better availability, including more sizes, styles and colors.
The website also offers a ‘Click & Reserve’ In-Store Service where customers can collect online orders within 60 minutes of making their reservation at M&S’s 25 stores in the region. In Dubai, M&S will offer a special Concierge Service for the first time, whereby the courier will bring multiple sizes for the customer to find the perfect fit in the comfort of their own home.
The new online capability has been designed to provide customers with the convenience to shop with Marks & Spencer in the way they want to – in English or Arabic, with local prices and with local payment options. Customers will be able to choose from standard delivery, taking 2-5 working days to same day and next delivery options in specific countries.
Customers in the UAE, Qatar, Oman, Bahrain and Kuwait will be able to shop online with M&S from today, whilst customers in Lebanon and Egypt will have access to the new website in March.
The move online is in line with Marks & Spencer’s ‘bricks and clicks’ growth strategy for the MENA region across stores and e-commerce, in response to the changing way that consumers shop today.
Stephen Rayfield, managing director of Marks & Spencer Al Futtaim, said: “Our new website will give our customers a truly flagship shopping experience with more choice and availability”.