Royal Enfield, the world’s oldest motorcycling company in continuous production, entered Kuwait and introduced the Classic and the Rumbler motorcycles. Royal Enfield has appointed Kuwait Automotive Imports Co. WLL (Al Shaya & Al Sagar) - KAICO, a leading automotive and auto products distributor in Kuwait, as the distributors for the brand in the region. Going forward KAICO will be responsible for supplying, marketing, reselling, distribution and servicing of Royal Enfield products in Kuwait
An iconic motorcycle brand with British origin is a part of the India based Eicher Motors Ltd. The motorcycles are manufactured from two of its facilities based in Chennai (Madras).
Speaking on the development, Arun Gopal, Head – International Business, Royal Enfield said, “At Royal Enfield we believe that the leisure motorcycling across the world has gone extreme. Our unique form of motorcycling is centred on the idea of an absolute connect between the rider, his machine and the terrain he rides through. We call this ‘Pure Motorcycling’. Our motorcycles are evocative, unintimidating and fun in real world riding conditions”
Commenting on Royal Enfield’s launch in Kuwait, Mr. Gopal said, “With a view to become leaders in the global mid-sized motorcycling segment, Royal Enfield is entering Kuwait as we see immense opportunities. We are extremely excited to work with KAICO and they have proven expertise and experience that synergize well with Royal Enfield’s brand experience. With the introduction of the Classic 500 and the Rumbler 500 motorcycles, Royal Enfield will re-ignite the mid-sized (250cc-750cc) leisure motorcycling space in the region.”
Ashish Tandon, General Manager KAICO said, "We are extremely proud to be a partner of Royal Enfield and with leisure riding becoming a popular trend, the Royal Enfield Classic 500 and the Rumbler 500 motorcycles will offer a unique choice to motorcycling enthusiasts in the region."
Royal Enfield has differentiated offering of evocative motorcycles in the mid-sized motorcycle space. In Kuwait, Royal Enfield is introducing the retro street - Classic 500 motorcycle and the definitive cruiser, the Rumbler 500.
The design of the Royal Enfield Classic 500 is a tribute to the retro look of British motorcycles in the post World War II era. The motorcycle is powered by fuel injected 500cc, 4 stroke, spark ignition, air cooled, OHV unit construction engine. The front & rear mudguards, the headlight casing, the fuel tank, the oval tool box, the exhaust fins, the speedometer dials, the single-seat spring saddle, tail light assembly and the headlamp cap, all these conform to the timeless imagery of British motorcycles from post war era. The Classic 500 will be available in Kuwait in the Tan, Black, Silver, Chrome Black and Chrome Maroon colours.
Built to the need of the long distance rider, the Royal Enfield Rumbler 500 gives a new definition to highway cruising. The motorcycle is set to provide comfort, style and enhance the pleasure of leisure motorcycling amongst the touring enthusiasts. Combining distinctive “black” styling with a 500cc Unit Construction Engine delivering 27.2 bhp being fed through an electronic fuel injection system and 41.3 Nm torque, the Rumbler 500 is set to make a distinct statement in Kuwait. The Rumbler 500 is extremely suitable for long distance riding with its range, ergonomics, looks, excellent braking, night riding visibility and luggage carriage capability. The Rumbler 500 will be available in shades of Stone (matte black), Marine (metallic blue), Lightning (metallic silver grey).