In collaboration with one of the region’s most esteemed fashion bloggers, Dana Al-Tuwairish, RESERVED Kuwait hosted its first ever runway competition at Marina Plaza. The evening witnessed an energy-packed event amidst a festive ambience as Kuwait’s most fashion forward women took the stage, showcasing their styling talents from RESERVED’s SS16 Collection choosing the best picks from the Modern line / street fashion.
The contestants were given ten minutes to put together an outfit from RESERVED’s trendiest collection on the runway. A fast fashion brand, RESERVED’s collections are on point when it comes to the latest trends, allowing the evening’s competitors to get stylish with the brand’s latest pieces. The stylish Dana Al-Tuwairish, a good friend of the brand along with a jury selected 2 winners while leaving room for competition over the third place.
3 contestants were chosen to post their styling outfits on Dana’s Instagram account and the winner was selected based on the highest number of likes. All the winners were offered the ensembles they created on the runway. The rest of the contestants were rewarded with gift vouchers for their great efforts.
As the evening continued, visitors were invited to participate in a treasure hunt activity and were offered the hidden gift vouchers. That said, the event was a celebration of the brand’s signature classic designs, stylish cuts and original patterns, along with the authenticity of individual styles.