When it comes to eyeshadow application, nothing is more intimidating. Sure, you love the bright colors and rich textures. Out of all the makeup categories, it is probably eyeshadow palettes that tug at your heartstrings the most.
But figuring out what to do with them, exactly—which colors to use, and how much, and where—is definitely an acquired skill. Whether it is bad blending, poor placement, a heavy-handed application or the wrong colors, there is a lot that can go wrong. Here is what you are probably doing wrong with your eyeshadow application.
Skipping on eye primer: Prepping eyelids with a primer will ensure makeup applies smoothly and looks even. The primer acts as a magnet for shadow pigments, holding onto the color and keeping it from smudging, fading or creasing.
Using the wrong brushes: If you want a professional finish, invest in some decent eyeshadow brushes. This doesn't mean spending on a fancy set from a high-end brand, there are plenty of affordable and amazing brush kits available.
Your eyeshadow doesn't deliver: Not all eyeshadows are made equal, whilst some can look patchy or uneven; others are super-pigmented, buttery and blendable. Always buy high-quality shadows and make sure they are backed by consumer satisfaction.
Not blending right: When applying eye makeup, be sure to blend the shadow up towards the tail of your brow. Concentrate the majority of the pigment on the outer corner and then blend and diffuse the color up and out, this will give the flattering illusion of a lifted eye.
Using the wrong eyeshadow with your skin tone: There are no hard and fast rules when it comes to eyeshadow undertones, after all, makeup is for experimenting with. Nevertheless, you have to decide on the most flattering shades for your skin tone. If your skin has yellow or gold undertones, chances are a warmer color palette will look amazing with your complexion. If you have pink undertones, experiment with cool-toned shadows as they will flatter you the most.
Forgetting your lash line: It is crucial not to forget about the lash line. Remember to take the eyeshadow that you have used across the majority of your lid, and blend it along the lower lash line with a pencil brush; this will tie the look together. Also, liner will enhance your shadow work and leave eyes looking polished. Grab a black kohl pencil and trace the upper and lower waterline, then, use a smudger brush to buff the pigment along the lash lines as well.
Ignoring your inner corners: If you do not pay attention to the inner corners of your eyes, you will regret it. Brightening up the inner corners of your eyes with a highlighter or shimmer will instantly make your peepers appear bigger and wider.
Applying eyeshadow on dry eyes: If your eyes are dry or flakey it can lead to uneven eyeshadow. Keep the delicate skin hydrated by applying an eye cream every morning and night.
Overlooking your brows: A defined brow will act as a frame for your eyeshadow. This doesn't mean you have to go overboard with the dip brow, simply run a pencil through your arches and fill in any sparse spots. It will take your eyes up a level and ensure they look finished.