Kalyan Jewellers, one of the region’s most trusted and leading jewelry brands, had announced the launch of ‘Win a Bentley’ campaign, which will run from 21 September to 21 November. Through this unique campaign, Kalyan Jewellers is creating history for being the first jewelry brand to give away Bentley cars in a raffle.
The campaign, which is running in Kuwait and UAE, will allow customers to win a Bentley in each of these markets. The prestigious Bentley car is now placed on display outside the Kalyan showroom in Kuwait City attracting customers to participate in the campaign. Customers can make a minimum purchase of KD75 worth of gold jewelry to receive a coupon, or diamond jewelry worth KD75 to receive two coupons to the lucky draw. The campaign runs across all showrooms in Kuwait.
At the end of the two-month campaign period, winners will be chosen in a mega raffle draw on 24 November, 2015. A Scratch and Win element is also built into the coupons wherein customers can win an instant prize of diamond jewelry worth KD65. “Kalyan Jewellers has always focused on providing distinct customer experiences that enable an exquisite shopping experience. Through the Bentley campaign, customers can now avail a unique opportunity to extract more value from their purchases and also fulfill their aspirational needs,” said T.S. Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers. “Our customers are highly evolved and discerning and we believe that initiatives like the Bentley campaign will allow us to engage more deeply with our customers and forge a strong bond”, Mr. Kalyanaraman added.
Within a short span Kalyan has made a strong impact in the GCC and now has expanded its presence in the UAE with 10 showrooms and in Kuwait with three showrooms. The jewelry brand has also expanded its current collection by adding additional collection of temple, antique and uncut jewelry across all the showrooms. Currently Kalyan Jewellers has a total of 85 showrooms spread across India and West Asia. Kalyan Jewellers has acquired a loyal customer base of over 150,000 customers in a short span of less than two years in the GCC and has been aggressively rolling out a slew of initiatives to establish a strong proposition. With the roll out of the Bentley Campaign, Kalyan Jewellers is looking at expanding its already established customer base in Kuwait and the UAE.
Kalyan Jewellers is one of the most trusted brands and has developed a deep connect among its stakeholders with its brand promise of ‘Trust is Everything’ and has developed a distinct image among consumers by smartly leveraging its brand ambassadors. Kalyan was the first jewellery brand to have a male as a brand ambassador, successfully defying the convention in jewellery marketing. Amitabh Bachchan and Aishwarya Rai Bachchan are the brand ambassadors of Kalyan Jewellers.
The brand also has regional icons like Prabhu Ganesan, Nagarjuna Akkieni, Shivaraj Kumar and Manju Warrier associated with the brand. Kalyan Jewellers has been ranked among Top 10 Trend Setting Brands in India.