A good stretch of the Gulf Road was dressed in blue early Saturday morning, as over 8000 thousand people joined the fifth annual 'Beat Diabetes Walkathon', organized by the retail and hospitality conglomerate, Landmark Group. The event, which was held under the patronage of the Ministry of Health and Dasman Diabetes Institute, marked a very successful completion for the fifth year in a row.
The Beat Diabetes walkathon marks the culmination of a year-long timeline of diabetes awareness drives and activities led by the Landmark Group. Saibal Basu, Chief Operating Officer, Landmark Group Kuwait joined the supporters in the 3.1 km walk, reiterating the organisation’s support to the cause.
Saibal Basu, Chief Operating Officer, Landmark Group, said: “the Beat Diabetes initiative has touched the lives of millions of people across seven nations since it was launched five years. We have been witnessing its growing popularity year after year and today it has become an annual event anticipated by thousands of people who are keen on fighting diabetes and contributing in spreading diabetes awareness within the public. I would like to extend our appreciation and thank every person who joined us at the walk to spread the message and support the campaign.”
Dr. Kazem Behbehani (OBE), Director-General of Dasman Diabetes Institute, stated: “Dasman Diabetes Institute does not hesitate to promote and shed light on the awareness of Diabetes and general health amongst the public. The involvement of the Institute in the ‘Beat Diabetes Walkathon’ stems from our mission to improve the lifestyle of the population of Kuwait. Adopting a healthy lifestyle, which includes regular exercise and physical activity such as the walkathon, is essential in living well with Diabetes.”
Qualified trainers from the Fitness First led a mass warm-up session prior to the walk. Upbeat music added a fun element to the morning activity. Participants were also provided with complimentary t-shirts & caps in blue, the colour that symbolises the cause universally, and a healthy breakfast.
The Group would like to thank our Co-Sponsor " Al Ahli United Bank", Support Sponsors: " Mais Al Ghanim, Al Ghanim/ Xerox, Abraaj , Safwan Trading, Fitness First & Isosstar. Media Sponsors: "Al Rai, Al Jarida, Al Anba, Arab Times , Al Seyassah , Al Qabas, Kuwait Times, The Times, Sarab, Al Hadaf, Watch Styles , Business Islamica, Ahlan, The Talk, Executive Women, Al Yaqza, Bazaar, Layalina, Samra, Avenues, Lana, Student Talk, City Pages. Bikers Association: " Kuwait Riders & Kuwait Dragon Riders, Phoenician riders & 789 Bikers in Kuwait Encounter" for their support in spreading awareness.
Landmark Group encourages people to regularly monitor their blood glucose levels to ensure early detection and better management of diabetes. Through its on-going campaigns such as ‘Beat Diabetes, the Group actively seeks opportunities to raise awareness about the condition.
The Group’s on-going efforts towards spreading awareness about diabetes have reached several thousand residents of Kuwait. In 2013, more than 6000 residents took part in the Kuwait edition of the Beat Diabetes walkathon at the Yacht Club and the Group successfully conducted free blood glucose tests for over Three thousand people across Kuwait, during the month of November.
Since its launch of the Beat Diabetes campaign in the UAE in 2009, the initiative has grown in reach and participation. It currently has a presence across seven countries, including Kuwait, Bahrain, Oman, Qatar, Saudi Arabia and India.