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Over 7,000 Supporters Join Landmark Group’s ‘Beat Diabetes’ Walkathon in Kuwait
November 17, 2013, 1:39 pm

Over 7,000 residents came together to raise awareness about diabetes during the 4th walkathon organized by the Landmark Group at the Yacht Club. The Beat Diabetes walk is supported by Ministry of Health and Dasman Diabetes Institute.

Many dignitaries have joined the supporters in the 3.2 km walk sporting blue 'Beat Diabetes' T-shirts.

Saibal Basu, Chief Operating Officer, Landmark Group Kuwait, said: “The overwhelming turnout that the walkathon draws year after year is truly heartwarming. We are thankful to all the people who continue to support us in our fight against diabetes. Through the annual walkathons, the blood glucose tests and other activities that we conduct round the year, we encourage people to lead active and balanced lives.”

Professional trainers from Fitness First led a mass warm-up session prior to the walkathon. Participants were also provided with complimentary t-shirts, caps and a healthy breakfast.

Dr. Kazem Behbehani, Director-General of Dasman Diabetes Institute added: “Living with diabetes is a daily struggle but can be managed by following a disciplined lifestyle. The condition can lead to serious consequences if not detected and controlled at an early stage. Hence, awareness is extremely crucial. It is really inspiring to see the dedication of the Landmark Group and the support they receive from the Kuwait residents to spread the message about diabetes.”

To reinforce the Group’s core message ‘Beat Diabetes – Take the Test’, free blood glucose testing booths were set up at all Centrepoint stores on 31st Oct., 1st Nov., 2nd Nov. and 14th Nov.

"Co- Sponsor" : Al Ahli United Bank  , "Bikers Association" : Phenocian Riders, Kuwait Riders & Dragon Riders, "Support Sponsors": Mais Al Ghanim , Al Ghanim / Xerox, Abraaj, Safwan Trading, Tanzifco, Fitness First "Media Sponsors" : Al Rai , Al Qabas, Al Seyassah , Al Anba, Arab Times , Kuwait Times, Al Jarida, Al Nahar, Al Kuwaitiah, Al Yaqza, Ahlan Student Talk, The Talk, Al Hadaf, Bazaar, Mondanite, Sarab, Layalena, Samra, Styles, Raw, Business Islamica, Lifestyle, Wave Line, Channels Media, Digital Media, O Media  are the other entities that extended their support to the Beat Diabetes campaign.

Since its launch of the Beat Diabetes campaign in the UAE in 2009, the initiative has grown in reach and participation. It currently has a presence across seven countries, including Kuwait, Bahrain, Oman, Qatar, Saudi Arabia and India.

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