Roll-Out of New Brand Supported by Range of Initiatives and New Services; Oman Becomes the Seventh Market to Welcome “Ooredoo”
The Nawras brand in Oman has transformed into Ooredoo this week, becoming the seventh market to take on the global brand of Ooredoo.
Since its launch in 2004, Nawras has been one of the most innovative and customer-focused of the Ooredoo Group companies and, in taking on the Ooredoo brand, the company is demonstrating the strength of its connection with its customers and its bold ambitions for the future.
As Ooredoo, the company strives for consistency in delivering the best customer experience, providing a robust network and offering a wide range of cutting edge products and services to enable digital lifestyles.
A celebratory event was held in Muscat to mark the occasion, attended by H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, Chairman of Ooredoo Group; Dr. Nasser Marafih, Group CEO, Ooredoo; Greg Young, Ooredoo CEO in Oman; Ooredoo Oman Board members and a host of major Omani dignitaries and senior business leaders.
His Excellency Sheikh Abdullah said: “In taking on the Ooredoo brand, our Oman operation is embracing a new identity that will combine the best of our existing community-focused efforts in the Sultanate with our on-going work to support human growth across our global footprint. Ooredoo today is fast becoming a global communications company that leverages its data leadership, international partnerships and world-class networks to offer an enhanced range of life-enriching services to its customers that enable them to pursue their ambitions and aspirations.”
With the Ooredoo name present in Qatar, Algeria, Tunisia, Kuwait, the Maldives, Myanmar and now Oman, customers have already seen significant benefits and changes to the customer experience accompanying the brand transformation. Ooredoo operates in heavily youth-oriented markets characterised by strong and rising demand for data services, and each operation has been able to share experiences and resources to fully meet the demands and needs of customers.
In Oman, customers have already seen the full physical transformation of the nationwide network of Ooredoo shops, as well as the launch of new mobile packs as a foretaste of an impressive plan for new services and innovations. The new postpaid promotion enables customers to use their local minutes when roaming overseas, while prepaid customers have received more international calls.
The company is also leveraging its global relationships with major device manufacturers to bring the latest technology to Oman, launching the iPhone 6 with a special postpaid bundle so that customers can get the most out of the device.
Businesses are also seeing a new range of benefits, including the launch of “Email Everywhere” packs for small and medium enterprises, designed for customers who have not yet picked up a data plan and who need email access across their companies.
Ooredoo is also set to launch “SmartWoman,” a new web application designed especially for women in Oman that provides an online community incorporating a variety of features such as expert content and networking tools to support women’s economic empowerment.
The launch of new services follows on from the company’s OMR 97 million (USD 250 million) network investment programme of the past 36 months, which has delivered superfast 3G and 4G LTE services across Oman.
Ooredoo is also completing its nationwide Fibre infrastructure, supported by a global submarine cable network, to offer homes and business the fastest Internet connections over the most robust national system.
Dr. Nasser Marafih, Group CEO, Ooredoo, said: “Ooredoo is enriching lives through communications technology across multiple markets, and our customers in Oman can expect great things in the near future. We are building world-class networks, transforming the customer experience and working with leading developers in order to contribute to the digital future of Oman, and support His Majesty’s 2020 Vision for a knowledge-based and digital society underpinned by information and communication technology.”
Greg Young, CEO in Oman, Ooredoo, said: “As Ooredoo, we will stay ahead of the game, by providing the best network and the widest range of services to an international standard through our strong local presence. Ooredoo is a company that supports human growth and empowers people with the right tools and technology they need to achieve their aspirations and access new life opportunities through education, personal development and entertainment.”
“Our core beliefs and values, our focus and commitment to the customer and our people, as well as our day-to-day operations, will not change. But what we know you will see is an exciting new focus for growth and innovative and inspiring new products and services,” he added.