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Ooredoo ready for next phase of growth with customer and technology innovation
September 24, 2014, 10:14 am
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Ooredoo, Kuwait’s continues to look at enhancing products and innovating technologies to respond to customer and market wants. In line with the company’s vision of enriching people’s lives, Ooredoo has focused its efforts on the customer experience and introduced a range of revamped offers that received a strong response from the marketplace. Accordingly, the company has experienced an increase the number of customers, number of recharges and number of people using Ooredoo’s network.

In 2013, Ooredoo had undergone a $400 million extensive network modernization programme enabling 3G and 4G LTE broadband connection across Kuwait. The operator is ready to upgrade its network to launch LTE advanced and VoLTE as the network is gets prepared for the next level. Users have been enjoying 4G in select areas since July 2013 and nationwide since September 2013. Adoption rates were significant with 30 percent take up within the first three months of the launch.

Recently, Ooredoo introduced Kuwait’s first e-commerce platform to allow customers to buy online electronics (www.shop.ooredoo.com.kw). The move received a positive response from the market and was viewed as a well needed innovation in line with the growing and tech savvy Kuwaiti population.
Ooredoo focuses on providing best data experience to its customers to drive growth and innovation.

Ooredoo was the first to allow families to share data, in Kuwait in June 2014. This plan allows more flexibility to users and helps users to transfer data in an efficient and easy way. Other reward based data packages and free registration for the latest smart phones offers are planned to be rolled-out soon.

Additionally Ooredoo’s innovative loyalty programme, which is considered the biggest rewards programme in Kuwait, was revamped in response to customers’ demands to offer the chance to benefit from a wide range of lifestyle enhancing experiences such as restaurants, hotels, entertainment venues, hospitals, and many others.

And Ooredoo is committed to making its services more available to customers - Ooredoo has also expanded its retail network to include 33 stores in strategic locations across all of Kuwait. Additionally Ooredoo has announced new distribution partnerships with 3 authorised dealers currently running 30 franchise outlets.

Driven by the introduction of innovative revamped products, Ooredoo customers have expressed high satisfaction rates during the latest customer satisfaction survey. Satisfaction rates were significantly higher for Voice and Network, the new website, which scored the highest percentage amongst Kuwaiti operators.

As one of Ooredoo’s core initiatives for enhancing talent development Ooredoo has introduced several professional development programmes such as the Innovation Leadership Programme in co-ordination with the Kuwait Foundation for the Advancement of Sciences. This programme plays a key role in the company’s Kuwaitization strategy. Ooredoo places particular emphasis on developing and promoting Kuwaiti national leaders in the telecommunication industry and is on track to achieve the 60% Kuwaitization target by February 2015.

As a community-focused company, Ooredoo has donated the first privately-owned Braille printing for the Kuwait Blinds Association and supported Bayt Abdullah Hospital by fulfilling the dreams of terminally ill children. Additionally, Ooredoo sponsored OXAdventure, a Kuwaiti non-profit organization that strives to make a difference in the lives of the less fortunate; reflecting the brand mission of promoting human growth.

On this occasion, H.E. Sheikh Mohammed Bin Abdullah Al Thani, CEO of Ooredoo in Kuwait said: “Kuwait has and will always be a core market for Ooredoo’s operations. We consider it a hub for technology and innovation and we are committed to enriching our customer’s lives with a series of firsts. Our main focus is the unique customer experience and the delivery of tangible results that are felt by the communities we serve.”

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