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Nike unveils first self-lacing sneaker
March 29, 2016, 1:49 pm
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Nike last week announced a mass production shoe that will feature real-life power laces. Called HyperAdapt 1.0, the new shoe takes advantage of Nike’s adaptive lacing (self-lacing) technology, which the company says is an entire new platform for sneakers.

Nike is touting the self-tying shoes as a way to reduce a typical athlete concern, distraction. So, to save wearers time, the shoes will automatically tighten as soon as you step into the shoe. “Your heel will hit a sensor and the system will automatically tighten,” explains Tiffany Beers, the project’s technical lead. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”

The shoes will launch during the 2016 holiday season, in three colors. Pricing has not been announced yet, but the company said that it will only be available for sale to members of Nike+, their new all-in-one product and events app.

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