After successful openings in UAE, Saudi, Bahrain, Oman and Qatar, new concept value fashion outlet, ‘twenty4’, opened its first store in Kuwait and was inaugurated by Joe Wobler , General Manager of Action Real Estate, along with Mohammad Javed Mallick ,Country Head of twenty4, at the Alya Center, Al Jahra, on Thursday, 7th November.
The new brand is the latest offering from the highly successful retail group, BMA International and offers a wide range of clothing and accessories for women, men, children and home.
Commenting on the brand, Concept Head Tarique Azmi said, “The key differentiator of ‘twenty4’ is that it is a young, cool, trendy collection that will appeal to any fashionista irrespective of age.” Mr. Azmi continued, “We are young, hip, trendy and we want to offer fashion at really low prices so customers can virtually buy new fashion as often as they want without burning a hole in their pockets.” The concept head went on to add that he had a vision of expanding the brand across Kuwait by opening more than 16 stores within a span of a year.
The twenty4 stores showcase a highly trendy and vibrant range of fashion at considerably competitive prices. The ‘twenty4’ concept is aimed to attract a discerning market via offering globally relevant fashion, and to sustain it with a highly accessible pricing structure. The fashion is inspired by the latest trends around the world, at prices that are incredibly affordable.
The store at Alya Center will open with a smashing showcase of Autumn/Winter 2013 collection. The trendy and vibrant layout of the store has been designed to create an inviting ambience for aspiring fashion shoppers. The distinctively segmented departments in the store deliver an uncluttered appearance and helps create a seamless shopping experience. The store’s exciting range of apparel is accessible to all ages.
These stores are the first of several throughout the GCC region and seek to offer customers in the value fashion arena a destination outlet that exceeds in both great fashion and greatly affordable prices.