This season, for ladies more than ever, colour and print are key. Acid brights lead the way as the go to palette– bright prints as well as block colours and 80s rave graphics adorn some of the most statement seasonal pieces.
Gingham reigns supreme as our go to print for spring and is seen across dresses, separates and outerwear. Sleeve details are statement - from over stated ballooned shaped to exaggerated cuffs on deconstructed tailoring. Layering aids the spring/summer transition – studded and embroidered tulle is worn over denim and printed tees keeping things casual and fresh.
Grunge is back but with a folk inspired twist. Multi frills, mismatched ditzy prints and cutwork details are seen on blouses and dresses and worn against ripped denim and lace.
For men 1950s Sin City inspires one of the main trends this season; revere shirts teamed with retro tailoring in Cuban colours are key. Printed summer darks and black base florals are dressed down to give a relaxed feel to the vintage inspired collection.
Urban culture is evident throughout the range. The return of the Crombie jacket, tracksuit and polo neck lend themselves to the 90s East London hipster scene, whilst customised tops and denim give the collection a real edge.
Layering plays an important role for New Look Men this season. Washed out, neutral colours provide a clean minimalist feel with fabrications and lose fitting silhouettes key for SS17.Tailoring has evolved with a nautical influence, pinstripes give the collection a fresh modern feel.
The Spring Summer Collection is available at all New Look stores throughout Kuwait at The Avenues, Al Bairaq Mall, Al Salam Mall and Promenade Mall.