Mohamed Naser Al Sayer & Sons, one of the Al Sayer Group Holding Companies and the exclusive distributors of Toyota in Kuwait, launched Toyota Racing Development - TRD. The official launch event and press conference, held at 360 mall was attended by Mohamed Naser Al Sayer & Sons (MNSS) CEO Mubarak Naser Al Sayer , Toyota Technocraft General Manager Japan Takeharu Inuzuka, , the brand holder of TRD, Ryosuke Ako, Assistant General Manager – TMC MENARO Dubai, delegates from business units of Al Sayer Group Holding and representatives from press and media.
In the opening speech, highlighting the long-standing strong business relationship with Toyota MNSS CEO Mubarak Naser Al Sayer said Al Sayer Group reflects Toyota’s corporate philosophy to emphasize contributing to society through automotive manufacture. To accomplish this goal we put our customers always at the center of everything we do, to enable continuous improvement at workplace in line with the best in the business principles. One of the biggest achievements of all is that we have successfully built a true culture for excellent customer care.
Further strengthening our strategic partnership with Toyota, I am pleased to introduce for the first time in Kuwait Toyota’s true essence of racing and performance by revealing “Toyota Racing Development – TRD” a totally exciting and all new range of high performance products and accessories.
Kuwait market is characterized by strong representation of the youth segment.
TRD will all set to connect with a more youthful audience across the region, expresses Toyota’s brand promise of “Waku-Doki” – Fun to Drive, Stylish, Youthful and Innovative, marking the evolution of the Toyota brand and acknowledges its versatility in providing a platform for self-expression to customers across the region to highlight their individuality and their uniqueness in the world.
TRD package render each car instantly recognizable as unique examples, with sharper designs that also lend the cars better performance. TRD cars have unique, aggressive look, also featuring even more advanced and sophisticated sports package.
Toyota Technocraft, a brand holder of TRD, was established in Japan in 1954. It is a member of one of the largest group of companies in the world, the Toyota group. TRD’s mission is to pioneer the future of automotive culture with advanced technology and high skill engineering. Over the years TRD’s intention has remained the same: to expand Toyota’s motorsport activities worldwide, and to develop and sell motorsport-derived performance accessories.
Explaining TRD’s inception and successful history Toyota Technocraft Japan General Manager Takeharu Inuzuka, said What is unique to TRD is that the company was founded by a group of engineers who enjoy a great passion for motorsports and were truly eager to spread the excitement and essence of motoring.
All of our products are designed and developed by those engineers who have deep understanding and passion for all kinds of races – from competitive and endurance, to autocross, drifting and grassroots – both in Japan and overseas. For over half a century, they have worked hard to improve the car’s performance as well as the driver’s connection with his car.
“TRD will do what others cannot do”. This was and still is our motto. We try to continuously polish our skills and craftsmanship to give our customers the joy of not just striking good looks, but also good performance.
These are just a few of the reasons of why we have earned the “Racing Development” signature in our brand name. Every bit of our racing DNA is poured into each of our part, making our products extraordinary in the most emotional and inspirational way.
Toyota continues to reinforce the leadership position with the introduction of a range of new and exciting models to enhance the market leadership with steady sales and sustained performance. Customers have found a striking connection with the successful Toyota’s new design direction. The new design direction has led Toyota to develop cars with dynamic and exciting exterior designs while increasing the fun to drive quotient.