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Melbourne wins bid to host International Music Cities event
May 16, 2017, 1:31 pm

Melbourne’s status as a global music city has been recognised with a winning bid to host a major international music conference in 2018. Melbourne has been selected to host the Music Cities Convention in 2018, becoming the first city outside Europe and the US to do so. Melbourne will join the ranks of cities like Berlin and Memphis to lead an international discussion about the extensive role music plays in cities, socially, culturally and economically.

Victorian Minister for Creative Industries Martin Foley said: “Being selected to host the 2018 Music Cities Convention reflects Melbourne’s position as Australia’s music capital, and a globally recognised music city – and is a win for our passionate music community.” “We look forward to welcoming the international music community to Melbourne in 2018 to show them what makes our music city – and our creative state – tick.”

The recognition comes following two years of record Victorian Government investment in the state’s music scene with the rollout of the landmark Music Works strategy. This multi-faceted AUD$ 22.2 million initiative provides strategic investment in local music venues and businesses, market development, music tourism initiatives, regional touring, career pathways and professional opportunities for musicians, technicians and others working in the industry.

The Music Cities Convention is the largest and most extensive gathering of its kind, bringing together government, academic and music industry leaders from around the world. It showcases best practices on the use of music to improve city life across education, employment, community building, licensing and regulation.

Melbourne is recognised as a global leader, with initiatives such as the agent of change principle in Victoria’s planning law, the Live Music Roundtable, Music Works and the City of Melbourne’s music strategy protecting and strengthening a thriving music scene. The presentation of the Melbourne Music Cities Convention is being supported with AUD$ 250,000 in the Victorian Budget 2017/18. The event is expected to attract hundreds of delegates from around the world, including visitors from the Middle East.

Music Cities Convention is presented by UK-based Sound Diplomacy, the leading global advisor on music cities and market development. The Melbourne event, taking place in April 2018, will be delivered in partnership with the Victorian Government and peak industry body Music Victoria.

Sound Diplomacy CEO Dr Shain Shapiro said: “It's a privilege and honour to host the first ever Australasian Music Cities Convention in a city that inspires many around the world in its forward thinking approach to developing, sustaining and supporting its music ecosystem.” “We couldn't be happier that we're coming to Melbourne. It's going to be an amazing few days.”

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