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M&S opens new store at Avenues Mall
March 31, 2014, 12:30 pm

The new Marks & Spencer store is 3rd in Kuwait and 27th in the Middle East

Kuwait City, Kuwait, March 31st, 2014: Marks & Spencer today opens its latest store in The Avenues Mall, its third in Kuwait and 27th in the Middle East. The new store is 12,594 square metres in size and located at the ground floor of the largest shopping centre in Kuwait. The Kuwaiti women looking for a quality international retail experience will enjoy the brand’s inviting and inspiring store design offering a wide range of stylish and innovative products in exceptional quality and at great prices.

Following a traditional ribbon cutting ceremony led by the Head of Operations, Mark Senior and Store manager, Ibrahim Qarmeesh, the new Marks & Spencer store welcomed enthusiastic shoppers and media to experience pleasant interiors and extensive product offering.

Speaking at the launch of the store, Mark Senior, Head of Operations at Marks & Spencer, Al-Futtaim said: “Kuwait is a growing market for Marks & Spencer and we have capitalized this huge retail opportunity by opening two big stores in Kuwait this year including the largest international store at The View in February. This significant investment reiterates our commitment to the country.

“The store opening is part of the UK brand’s regional expansion drive and strategy to build a stronger presence in the Middle East region.

The Avenues is Kuwait’s luxury shopping mall which houses strong international brands and attracts more than 20 million visitors every year. The popularity and prominence of this mall makes it an obvious choice of location for the latest Marks & Spencer store. We want to create remarkable international shopping experiences and with this opening we hope to attract an ever increasing number of customers,” Mark Senior added.

The new store exhibits an excellent interplay of lovely interiors, attractive display windows and exceptional lighting scheme complemented by a convenient customer shopping experience. The collection displayed at the store offers confident style, innovation and outstanding quality designs at fantastic value whilst focusing on timeless fashion trends for women.

Stylish Fashions
Currently offering its spring collection in-store, women can celebrate the season in style with Marks & Spencer’s sub brands - M&S Collection personifies elegance in timeless hues, Autograph range embodies luxury and sophistication, per una collection reflects feminism and vibrancy whilst Indigo collection encapsulates the casual cool look.

The gorgeous M&S lingerie section displays beautiful basics, indulgent matching sets and pretty shapewear - perfect for every occasion.

The store’s clothing collection also feature a host of clever product innovations including suits that are fully machine washable , Secret Support™ lingerie which creates flattering silhouette,  Stormwear™ finish denim and coats, a revolutionary fabric treatment which repels water and Insolia™ technology in its footwear ranges which improves comfort and stability in flat and high heeled shoes.

In addition, apart from the wide range of women clothing, M&S also offers accessories and footwear for a complete stylish look. The new store is a one-stop destination for those seeking timeless fashion as well as a complete range of beauty products to suit their beauty needs.

Marks & Spencer’s standard setting ethics continue to inspire innovation and design whilst championing the heritage and core values of Marks & Spencer in perfectly edited collections.

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