LuLu Hypermarket, the leading hypermarket chain in the region, celebrated the much-loved festivals of Onam and Eid with a promotional campaign that included competitions and festive programs.
Special offers on a large variety of items, including food products and festival-related pieces, were the hallmark of the campaign, with offers for Eid celebrations starting on 8 September and that for Onam starting on 11 September.
Sharing the jovial spirit of the festivals, LuLu Hypermarket organized a 2-hour program on 15 September that highlighted the traditional elements of Onam and Eid. Dancers clad in colorful costumers performed traditional dances and musical numbers from both festivals. A large gathering of people were on hand to witness and share in the jubilation of the festivals.
A special draw of the campaign was the Eid and Onam cultural programs that were held on 14 and 15 September. Traditional Eid and Onam songs and dances were the highlight of the cultural evening, with the ‘Puli Kali’, a traditional Onam folk dance, and energetic renditions of ‘Chenda Melam’, a rhythmic performance on drums, drew loud cheers from the audiences.
Another fun-filled activity organized for the occasion was a floral carpet competition held on 15 September where 10 teams presented their vibrant and decorative floral carpets or ‘Pookalams’. The winning team, Madhu, received KD100 worth gift vouchers, while gift vouchers of KD75 and KD50 were distributed to Chandramohan and Nayana Santhosh, the second and third placed teams respectively. All participating teams were appreciated for their efforts with KD20 gift vouchers each.
The extensive preparation done by Lulu Hypermarket to encourage customer participation and provide wholesome family entertainment highlights the retailer’s keenness to create a distinctive experience at its outlets.