Alyasra Fashion officially launched Italian fashion brand Liu Jo at The Gate Mall Kuwait in the presence of media members in Kuwait. The Liu Jo boutique at Gate Mall is the second Liu Jo boutique in Kuwait, with the first being at The Avenues Mall.
The Gate Mall boutique, which promotes a lifestyle approach to the brand features the entire ensemble for women from denim to evening wear to accessories and perfume. The ready-to-wear outfits from the Fall/Winter 2015/16 collection at the store is made to make the most of every woman’s natural femininity. This season focuses on denim and the jeans collection, which is ultra feminine with cool accents and a touch of rock owing to the predominance of black and white.
Alyasra Fashion Head of Marketing, Adel Alansari, said: “The style of Liu Jo is sophisticated and elegant and is a perfect addition to our existing portfolio of stores at Gate Mall. The Liu Jo boutique at Gate Mall will feature the ready-to-wear collection that we know will entice the fashion-forward in Kuwait whilst the Liu Jo boutique that was launched in June at The Avenues features purely accessories”.
Founded by the Marchi brothers in 1995, Liu Jo is synonymous with modern Italian style. Devoted to the enhancement of natural femininity and the beauty of every woman, Liu Jo offers a world of refined, glamorous fashion.