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Kuwait shoppers to enjoy Visa’s ‘Impossible Deals’promotion at DSF 2016
December 21, 2015, 2:54 pm

Visa Inc., a global payments technology company, and official payments partner of the 21st Dubai Shopping Festival (DSF) 2016, has launched the ‘Impossible Deals’ campaign that will offer Visa card holders from Kuwait visiting Dubai during DSF with a number of impossible deals, representing discounts of up to 80% off on a range of electronics, travel, entertainment, luxury goods and even cars.

The campaign will run through the DSF month from 1 January to 1 February 2016. During the course of this campaign, deals will be unveiled every day. In order to enrol, visa cardholders from Kuwait should log on to and follow a simple registration process. Daily notifications of impossible deals will be provided by text or email.

With limited deals, customers will need to respond as soon as possible. The ‘Impossible Deals’ will be available to participants on a first-come-first-served basis.

Speaking at the launch of the promotion, Karim Beg, Head of Marketing at Visa Inc. MENA, said, “Visa returns to partner with DSF for yet another season of fun, shopping and unbelievable deals. Visa has been DSF’s official payments partner since the shopping festival’s inception in 1996. We are delighted to continue our relationship with what has evolved to become a powerful brand locally and globally - with a thrilling new concept to reward Visa card holders from Kuwait who will be travelling to Dubai for DSF.  

“Given that consumers are always looking for the best deals, Visa and DSF have come together to create just that. The idea is to make DSF a special occasion for everyone and give visiting participants from Kuwait a chance to own something they aspired to have at a fraction of the cost.

“Visa has been working in line with the vision of DSF to raise the profile of Dubai as a favoured international shopping destination and has conceptualized this exciting campaign to celebrate 21 years of partnership with DSF. The promotion this year targets Visa cardholders 21 years and older and across all backgrounds, looking for exciting deals during Dubai’s busiest shopping period,” added Beg.

In line with its effort to enhance the electronic payments ecosystem in the UAE, Visa offers DSF shoppers technological innovations such as Visa payWave that enables contactless transactions by simply waving a Visa card over a secure reader at any Visa payWave enabled merchant location in Dubai. Visa payWave is accepted across a range of retailers including convenience stores, beauty and personal stores, quick service restaurants, cinemas, supermarkets and many more.

Visa Inc. (NYSE: V) is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. Visa's innovations, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead of time with prepaid or pay later with credit products.

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