Kuwait-based Alghanim Industries and US-based food and beverage (F&B) chain Slim Chickens said on Tuesday they have signed a master franchise agreement to roll out Slim Chickens restaurants across the Middle East and North Africa (MENA) region. The first restaurant is to open in Kuwait City next March followed by a rapid brand roll-out across the region, the two said in a statement.
“We are committed to expanding our portfolio by partnering with one of the most pioneering, value-based consumer companies in the world, and we look forward to introducing the concept to consumers across the Middle East,” Alghanim Industries chairman Kutayba Alghanim said.
Slim Chickens CEO Tom Gordon said: “This partnership will allow us to expand that vision and voice in a new and expansive capacity, and connect with valued guests throughout the MENA region.”
Founded in 2003 in Fayetteville, Arkansas, Slim Chickens brand features hand-breaded and grilled chicken tenders and wings paired with handmade dipping sauces. Alghanim Industries is actively expanding its F&B portfolio, which began in 2013 with its franchise agreement with UK-based Costa Coffee, following which it acquired rights to develop US-based Wendy’s restaurants.
Source: Arabian Business