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Kuwait Automotive Imports Unveiled New Crossover Peugeot 2008
June 1, 2014, 3:14 pm
Kuwait Automotive Imports Co. WLL (Al Shaya & Al Sagar), the authorised distributor for Peugeot in Kuwait since 1969, recently unveiled the All New Crossover Peugeot 2008, the latest addition to the Peugeot range of cars. The launch was held in the presence of KAICO management, David Marin – Peugeot Middle East Division Intl Operations, Philippe Geze – Peugeot Director Intl Operations, and KFH management at Kuwait Finance House showroom in Shuwaikh.
With the 2008, Peugeot capitalises on its expertise acquired with the success of the 3008 Crossover to create an innovative vehicle for the B segment.  Peugeot innovates by designing the first urban crossover that is easy, exciting and brings an enhanced driving pleasure.  "The world is changing and becoming more urbanised", said Ashish Tandon, General Manager KAICO.  "The new generation of people loves the city as much as they like to escape from it.  
Dynamic, flexible, they move constantly from one configuration to another in life, looking for products to enhance their image and enchant their lives.  The new Peugeot urban crossover will meet these exacting customer demands."
Mohamed Osman, Brand Manager – Peugeot, invited all interested prospects to visit Peugeot showroom in Al Rai and experience first-hand the "Motion & Emotion" that the new vehicle has to offer.
The New Peugeot 2008 urban crossover invites you to live life to the max with its bold, robust and elegant design.  Compact, spacious and flexible, it is the perfect vehicle for setting on adventures with friends and family alike.
Innovative from the very first glance, the 2008 combines Peugeot design elegance, modern SUV impertinence and robustness, as well as the compact lines of an urban vehicle.
Stepping into the interior of the 2008 means enjoying an elegant atmosphere and harmonious interior.  The dashboard is a pleasure to use, as it is covered in a silky fabric and features satin chrome parts.  The large panoramic glass roof brings the outside in, opening up the interior space and making the passenger compartment feel spacious and much brighter. The LED strip around the panoramic glass roof  provide subdued blue light give the 2008 a uniquely luminous appeal. 
Driving Sensations
The new generation 1.6L engine represents a real progress in terms of fuel consumption while offering a good level of performance.  The Peugeot 2008 combines crossover know-how and driving expertise, resulting in an innovative vehicle boasting unrivalled driving  pleasure thanks to a driving position providing you with a fresh perspective of the road.  
Upon getting into the 2008, the ergonomics of the driving compartment become very apparent, with all of the controls located within reach: small steering wheel for agile and precise steering, heads-up display in the field of vision and a touch screen system featuring intuitive technology.  The vehicle`s ground clearance, protective aspects and Grip control enhance the vehicle`s crossover appeal to drivers. 
Utility/ Comfort/ Equipment
Thanks to the Grip Control, the 2008 urban  crossover enables you to pursue your leisure activities, so you will not miss out on unique experiences.  The 2008 adapts perfectly to any weather conditions, getting you to your destination safely.  
The 2008 is an innovative vehicle in the crossover range, featuring an interior architecture that makes driving intuitive. Comfortably positioned in your seat, at one with your car, discover the cleverly-designed ergonomics for enhanced safety.  You can access all driving and comfort information without taking your eyes off the road.
The dashboard features a 7-inch touchscreen ideally positioned at the driver`s fingertips.  The intuitive system can be used to control various functions: the radio, the Bluetooth hands-free kit, playing music files via a USB connection or streaming audio, the on-board computer, navigation.  You can connect your mp3 player, smartphone or USB key using the USB/ connector.  When you connect a device via the USB connection all of the information is displayed on the multifunction screen and the steering wheel provides access to different functions.
The 2008 automated technology makes getting into or out of a parking space easy.  The intelligent Park Assist system analyses the size of the available space and can therefore lead you to a suitably sized space for your vehicle. 
The 2008 has several interior features to ensure optimum comfort.  
The passenger compartment boasts ample space.  It also has several ingenious features such as a parcel shelf with a folding panel, enabling you to access the boot from the rear seats, even when the vehicle is moving. The boot is practical  in every way, with side storage areas, a fastening strap and a storage net.  The modular rear seat (2/3-1/3) allows you to vary the amount of boot space.  
The 2008`s active and passive safety systems mean you can have confidence in your car when taking proper precautions as a driver. All 2008 models boast the very best in active safety thanks to an Electronic Stability Control (ESP) system fitted as standard.  
It brings together ABS (Anti-lock Braking System), ASR (Anti-Slip regulation), EBV and CBC (Electronic brake force distribution), EBA (Emergency Brake Assist), MSR (Engine drag torque control) and intelligent traction control systems, enabling the 2008 to move forward safely on low-grip surfaces.
In the event of a collision, 6 airbags increase the protection of those onboard – 2 front airbags, 2 side airbags and 2 curtain airbags.
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