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Korean beauty brand Etude House makes Kuwait debut
April 3, 2018, 2:02 pm

Etude House, a leading South Korean cosmetics brand, opened its first flagship Kuwait store in The Avenues, promising to make local customers’ beauty dreams come true with an amazing line of products that unlock their unique beauty.

Earlier this month, Etude House opened its first Middle Eastern store in Dubai, which was graced by the representatives of Etude House and Alshaya. With 229 stores globally, Korea’s leading beauty and makeup brand,  Etude House is known for its innovative, trend-setting approach to beauty. The brand’s philosophy is that every woman is born a dignified and beautiful being that deserves to be valued, and it is imbued into the store's offerings with the creation of a culture of ‘makeup play’ with feminine and playful products.

Established in 1985, Etude House is present in 11 Asian markets as a free-standing store. Throughout the years, Etude House has been able to create a niche for itself in woman’s vanity boxes. Keeping in touch with the demand for cosmetics in the Middle-East market,  Etude House aims to bring an array of the best-sourced products to the region.

The word 'Etude', meaning 'study or practice' in French language, originally refers to a short musical composition designed to be used as a practice material for perfecting techniques for a musical instrument. Just like a beautiful song is completed through numerous practices, Etude House wishes to help its consumers unlock their unique beauty by exploring the brand’s range of products and discovering the makeup styles that work for them.

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