Kerala tourism received another shot in the arm, as the God's Own Country was selected by global visitors as the 'Place to visit in 2016-17', through www.mytourreview.com, an online review platform for appraising global tour operators. The website will now promote Kerala among global tour operators and travellers.
Tourism Director U V Jose said the state is a destination that has always benefitted from positive word of mouth reviews from international travellers.
"Online platforms are an influential and fair tool that tourists have used to spread the good word about Kerala, which has again come on top as a must visit destination," he said.
The website was launched to tie in with World Tourism Day (September 27) in 2015.
Devised to review international tour operators, taxi drivers and tour guides, the site offers a first of its kind online representation of these services in the travel industry.
It now has 500 global operators registered on its portal, and has so far received 300 reviews in less than a year.
More than 80 per cent of the traveller reviews were on Kerala-based tour operators, which prompted them to pick the state for the campaign.
"We hope that this new honour for Kerala will continue to drive it as one of the most popular sites to visit internationally," he added.