Malabar Gold & Diamonds’ brand ambassador Kareena Kapoor & Bollywood actor Ajay Devgan launched a new TV Commercial of the brand during their visit to Cosmos lane, Bur Dubai outlet on Monday (19.08.13). The duo addressed their fans gathered at the venue. A huge stage was set up adjacent to the store where CITY FM RJs hosted the event and the Bhangra artists performed. The security team had to work really hard to control the large gathering of crowd who came to see a glimpse of the superstars.
The lucky winner among the six shortlisted for taking photograph with Kareena Kapoor was announced by CITY FM RJ on the stage. The winner received a diamond ring from Kareena. Kareena admired the jewelry around the store & tried some as well. This is for the first time she is visiting any of the Malabar Gold & Diamonds store after being endorsed as their brand ambassador. Following the store visit, both the superstars staged and released the new TVC where Kareena is in the central character.