Kalyan Jewellers, one of the leading jewelry brands in the Middle-East, which has been running a highly popular ‘Half-Kilo Gold’ campaign since early December, picked the final winner of their promotion on 31 January, at their Kuwait City outlet.
With the announcement of B. Tirumalakumari as the final winner of the ‘half-kilo gold’ prize, Kalyan Jewellers brought an exceptional campaign to a successful conclusion. The promotion, which ran for nearly two months from 8 December, 2015 to 31 January, 2016, saw four winners walk away with half-a-kilo gold each.
Customers who made a minimum purchase of KD120 at any of the three Kalyan Jewellers showrooms in Kuwait were eligible to enter the ‘Half-Kilo Gold’ promotion. There was also a ‘Scratch and Win’ element built into the coupons wherein customers could win gold coins of one gram, 0.750g, 0.500g, 0.250g and 0.100g.
Within a short span of two years, Kalyan Jewellers has made a strong impact in the GCC and has built a loyal base of over 250,000 customers. It has a significant presence in the UAE with 10 showrooms, and three showrooms currently in Kuwait.