The celebrated Kalyan Jewellers Bentley Campaign will witness a much-anticipated culmination on 24 November , when the name of the lucky winner will be revealed in a mega draw. An official from the Department of Consumer Protection, Ministry of Commerce, Kuwait, will preside over the draw, set to be held at Kalyan Jewellers Kuwait City showroom. The initiative concluded on 15 November across all Kalyan Jewellers outlets in Kuwait.
T.S Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers said, “We are excited for our customers as the Bentley Campaign is in its closing stages. As a brand, we have always been involved in unique initiatives that touch the lives of our patrons. We wait keenly in the company of our customers to know the name of the winner whose dreams will come true soon.”
Through this unique campaign, Kalyan Jewellers has created history by being the first jewellery brand to give away Bentley cars in a raffle. The campaign rolled out in the UAE and Kuwait, allowing customers to win a Bentley each in both markets.
Customers who made a minimum purchase of KWD 75 were entitled to enter the mega draw to win a Bentley. Those who bought gold received one coupon, while those buying diamonds received two coupons. A special ‘Scratch and Win’ feature was also built into the coupons, enabling buyers to win an instant prize of diamond jewellery worth KWD 65.
Within a short span of time, Kalyan has made a strong impact in the GCC, expanding its presence in the UAE with 10 showrooms and Kuwait with three showrooms.
Kalyan Jewellers has a total of 86 showrooms spread across India and West Asia. The brand has acquired a loyal customer base of over 250,000 customers in a short span of less than two years in the GCC and has been aggressively rolling out a slew of initiatives to establish a strong proposition. The company was the first to launch a Goldback credit card with RAKBANK in the UAE. With the roll out of the Bentley Campaign, Kalyan Jewellers is looking at expanding an established customer base in the UAE and Kuwait.