Joyalukkas, the world’s favorite jeweler, is proud to announce that it has added Hrithik Roshan, Bollywood superstar and global icon, to its star-studded list of brand ambassadors. As part of its “be global, touch local” strategy the endorsement of Hrithik Roshan paves the way for the Group’s expansion plans and will represent the brand globally.
Coming from a long line of distinguished Bollywood personalities, Hrithik Roshan made his debut in Indian films as a young child actor in the hugely successful Aasha (1980). Known as India’s heart throb, it is his humble personality and striking good looks, coupled with a keen sense of fashion, that has led to his global recognition as an Indian superstar today. “Krrish”, the sequel to “Koi…Mil Gaya,” shot him to international fame in 2011, and its sequel “Krrish 3” is set to be released later this year, has already created waves in the highly lucrative Bollywood industry. The trailer has already broken all previous Indian movie trailer records, by attracting more than 12 million views at YouTube in less than two weeks— even eclipsing the trailers for such Hollywood superhero mega-blockbusters as Thor (2011) and The Avengers (2012).
“The reach of Indian cinema has gone beyond just an Indian audience, its attracts audiences from across the world regardless of nationality. For Joyalukkas, the decision to sign on Hrithik Roshan was strategic due to the global recognition he has received over the years as a symbol of Indian cinema and a Fashion Icon. The hard work and dedication that Hrithik brings to all his endeavors, is synonymous to the foundation upon which the Joyalukkas brand has been built,” said Joy Alukkas, Chairman &M.D., Joyalukkas Group.
Hrithik Roshan is a part of the Group’s “be global, touch local” strategy for current financial year, whereby key brand ambassadors, within the film industry, are identified and signed on based on their consumer reach and acceptance.After extensive research in Tamil Nadu, Kerala, Andhra Pradesh and Karnataka, Joyalukkas had earlier announced the signing of South Indian superstars, R. Madhavan, Suresh Gopi, Kiccha Sudeep and Allu Arjun, much to the delight of shoppers in the region.
“Being a brand ambassador for a jewelry brand is definitely a first for me. However the growth that Joyalukkas has been able to achieve from its humble beginnings is truly remarkable. Joyalukkas is a global brand that has set itself apart from its competitors, not only by the quality and design of its jewelry, but also by its aggressive growth strategy which has crowned it the world’s favorite jeweler,” commented Hrithik Roshan of the endorsement.
Joyalukkas Group, is today a multi-billion dollar global conglomeratethat has rapidly expanded its footprintall over the globe since its inception 25 years ago.Known for its intricate jewelry designs that attract a plethora of customers across its retail stores in 10 countries, the Group further plans to expand with the opening of 20 more stores by the end of 2014.
In addition to its highly successful jewellery business, the Group has further diversified its business interests to include, Jolly Silks – Fashion & Silks, Joy Jets -Luxury Air Charter, Joyalukkas Exchange –Money Exchange Service, Mall of Joy- Malls and its realty arm Joyalukkas Lifestyle Developers.