Jimmy Choo unveils its Autumn Winter 2016 Women’s campaign starring a powerful line up of seven models in a series of striking images; Amber Valletta, Milla Jovovich, Sasha Pivovarova, Lexi Boling, Taylor Hill, Jasmine Tookes and Xiao Wen Ju. The casting represents the dynamism of the Jimmy Choo brand which celebrates its 20th Anniversary this year, spanning different ages and cultures, each model embodies the essence of the Jimmy Choo woman; an innate confidence, effortless glamour and daring spirit.
The powerful images were shot by Craig McDean in New York, with each woman commanding the frame with an authoritative presence. “The Autumn Winter campaign is a reflection of the characters who embody the Jimmy Choo brand values both during the past 20 years and into the future. It is a modern vision for our woman and signals a bold new chapter.” Sandra Choi, Creative Director, Jimmy Choo. Breaking in September issues globally, the campaign will be accompanied by a video campaign launching in September and available to view at jimmychoo.com.