Kalyan Jewellers, one of the GCC’s most-trusted and leading jewellery brands has announced a path breaking campaign “Win 100gms of Gold Everyday” from March 25-May 10, 2016. This first of its kind campaign is set to create yet another benchmark in the jewellery retailing industry as Kalyan Jewellers gives away 100 grams of gold a day for the next 45 days. The campaign has been rolled out in Kuwait, Qatar and the UAE, allowing customers to win 100 grams of gold everyday in all the three markets respectively.
Customers can participate in the “Win 100 gms Gold Everyday” initiative by making a minimum purchase of KWD 50 across all the Kalyan Jewellers showrooms in Kuwait wherein they stand a chance to win 100 grams of gold everyday. Those who buy gold will receive one coupon, whereas those buying diamonds will receive two coupons. This initiative has also been rolled out in the UAE and Qatar as well.
T.S. Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “As we move closer to our 100 showrooms milestone, we would like to thank our patrons for their unprecedented love and support. We have always aimed at introducing compelling initiatives and the “Win 100 gms Gold Everyday” allows us to give away 13.5 kilograms of gold over the next 45 days in Kuwait, Qatar and the UAE, where we have recently opened seven outlets.”
“We are happy to have pioneered yet another industry’s first and look forward to an overwhelming response to the “Win 100 gms Gold Everyday” campaign. Such an initiative encourages consumers to take maximum advantage of their purchases, by availing the opportunity to win 100 grams of gold everyday across all the 21 Kalyan Jewellers showrooms in the UAE, Kuwait and Qatar,” added Mr. Kalyanaraman.
The draw dates are spread over the months of April and May 2016 in all three markets – Kuwait, Qatar and the UAE. In Kuwait and Qatar the draws will be held on April 7, 14, 21, 28; May 5 and 12, 2016. In the UAE, the draws will be held on April 4, 11, 18, 25; May 2 and 12, 2016.
Within a short span of just over two years, Kalyan Jewellers has made a strong impact in the GCC and has a significant presence in Kuwait with three showrooms, in the UAE with 11 showrooms and in Qatar with seven showrooms. The company has built a loyal base of over 2.8 million customers. The brand has marked its entry into the GCC through innovative and clutter-breaking customer engagement. It was the first to launch a Goldback card in the UAE and the “Win A Bentley” campaign across the UAE and Kuwait. As a participant of the ongoing 20th edition of Global Village, it has launched a showroom inside a replica of the resplendent Taj Mahal as part of the festivities.
Currently Kalyan Jewellers has a total of 94 showrooms spread across India and West Asia. In the GCC the company has 21 showrooms and a manufacturing facility in Sharjah that processes approximately 150 Kilograms of gold every month.