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Introducing Sidra: a new dining destination for Kuwait
November 1, 2015, 10:43 am
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M.H. Alshaya Co., the leading international retail franchise operator, announced on 28 October the opening of Sidra Restaurants: the ultimate dining destination in the Mahboula area of Kuwait, which brings together seven well-loved American food brands: Starbucks, P.F. Chang’s, The Cheesecake Factory, Pinkberry, Texas Roadhouse, Shake Shack and IHOP.

Sidra Restaurants was officially opened with a ribbon-cutting ceremony attended by the US Ambassador to Kuwait, H.E. Douglas A. Silliman; and Chief Executive Officer of M.H. Alshaya Co., Mr Wassim Arabi.   

Visitors to Sidra Restaurants will be able to discover a wide variety of dining options catering to every taste and occasion.  Coffee, cheesecakes, pancakes, steak, premium burgers, frozen yogurt, and the tastes and flavours of Asian cuisine are all on the menu at this must-visit dining destination which is now now open seven days a week.

“I am truly delighted to see seven outstanding American food brands open at this new destination in Mahboula,” said Mr. Douglas Silliman, US Ambassador to Kuwait. “We are very proud of our American food, with all the great variety of dishes and flavours it includes. I congratulate Alshaya for further expanding these brands here in the region and I am sure that this new Sidra Restaurants complex will prove very popular.”

Wassim Arabi, Chief Executive Officer of M.H. Alshaya Co., said: “Sidra Restaurants is a great example of Alshaya’s commitment to bring some of the world’s best loved food brands to a growing number of customers here in Kuwait and the wider region. We are delighted to welcome the US Ambassador here today as we celebrate the arrival of these iconic American food brands in Mahboula.”

The opening of Sidra Restaurants was timed to coincide with the Discover America festival, an annual week-long celebration of American culture, food, education, and fashion that is taking place in Kuwait from 25 to 31 October 2015.   More than 20 of Alshaya’s American brands in food, fashion, health and beauty, and home furnishing are celebrating this year’s Discover America festival at The Avenues mall.

Find out more about each brand by following them on:

Starbucks:
Facebook: StarbucksMiddleEast
Instagram: @starbucksmiddleeast

P.F. Chang’s:
Facebook: PFChangsMiddleEast
Instagram: @PFChangsME

The Cheesecake Factory:
Facebook: TheCheesecakeFactoryMiddleEast
Instagram: @TheCheesecakeFactoryME

Pinkberry:
Facebook: PinkberryMiddleEast
Instagram: @pinkberryme

Texas Roadhouse:
Facebook: TexasRoadhouseME
Instagram: @TexasRoadhouseME

Shake Shack:
Facebook: ShakeShackMiddleEast
Instagram: @shakeshackme

IHOP:
Facebook: IHOPMiddleEast

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