Crowds thronged Kalyan Jewellers’ much anticipated showroom launch at Al Rai as popular film stars and Kalyan Jewellers Brand Ambassadors Amitabh Bachchan, Nagarjuna, Prabhu and Manju Warrier regaled the huge crowd and inaugurated the 75th store of Kalyan Jewellers.
The stars were overjoyed with the massive turnout of nearly 3,000 fans and yet, a bit overwhelmed with the magnitude. The stars strutted onto the stage erected outside the main showroom entrance receiving a huge applause. The audience was completely star-struck with the four stars.
However, the appearance of Indian cinema’s biggest icon Amitabh Bachchan, who has a huge fan following in Kuwait, created frenzy, with crowds jostling to get a glimpse of Bachchan. Bachchan strode in majestically and waved to the audience. He was the cynosure of all eyes, notwithstanding the presence of Nagarjuna, Prabhu and Manju Warrier.
In his deep baritone voice he said, “This is my first trip to Kuwait. Looking at the affection from all of you, this is not the last trip – I can tell you I am going to come again and again. We have all come here for the opening of Kalyan Jewellers’ stores -- my relationship with Kalyan Jewellers dates back years. I am here in Kuwait because of them -- I am sure if you extend the same love and affection that you have showered on me to Kalyan, all of us will be blessed by Kalyan Jewellers. I hope I get to see you again.” Bachchan then recited the poem from one of his movies Kabhi Kabhie much to the thrill of the audience.
The stars greeted the crowd and thanked them for the support. After a brief appearance, the stars were taken inside the showroom for a special preview before disappearing. To celebrate this occasion, Kalyan Jewellers announced a special inaugural offer. Customers who buy jewellery worth KD 150 will get a free gold coin and also be eligible to win the mega prize of KD 75,000 from a lucky draw.
The stars inaugurated the second and third Kalyan Jewellers showrooms at Malia (Kuwait City) and Fahaheel and plan to attend a fusion concert by Balabhaskar Chandran, as part of the launch celebrations, before returning to India.
Kalyan Jewellers is one of the most trusted brands in India and has developed a deep connect among its stakeholders with its brand promise of ‘Trust is Everything’. Kalyan Jewellers has developed a distinct image among consumers by smartly leveraging its brand ambassadors. Kalyan was the first jewellery brand in the country to have a male as a brand ambassador, successfully defying the convention in jewellery marketing.
Kalyan Jewellers has also invested in educational campaigns for consumers to share their insights on buying jewellery. Amitabh Bachchan and Aishwarya Rai Bachchan are the brand ambassadors of Kalyan Jewellers. The brand also has regional icons like Prabhu Ganesan, Nagarjuna, Shivaraj Kumar and Manju Warrier associated with the brand. Kalyan Jewellers has been ranked among Top 10 Trend Setting Brands in India (Pitch, 2013).