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IKEA launches the 13th Soft Toys for Education campaign
November 7, 2015, 3:30 pm

It’s time for the 13th Soft Toys for Education campaign,a good cause partnership between the IKEA Foundation, UNICEF and Save the Children. This year, kids from around the world have designed a special limited collection for the campaign. Children are helping other children to get a better start in life through education.

The Soft Toys for Education campaign aims to provide quality education to children living in poverty in some of the world’s poorest countries. For every soft toy sold from 8 November,  2015 until 2 January, 2016, the IKEA Foundation donates €1 to Save the Children and UNICEF.

Last year, IKEA Family invited customers’children all around the world to design their dream soft toy. After receiving thousands of wonderful contributions, ten winners were chosen. The winning soft toys in the competition became patterns for the new collection named SAGOSKATT.

“These soft toys are truly fun and imaginative, but they also have a special meaning. As IKEA Foundation donates €1per sold soft toy to UNICEF and Save the Children, this means that children are helping childrento build a better future for themselves,” said Bodil Fritjofsson, Product Developer, IKEA of Sweden.

For over 12 years, the Soft Toys for Education campaignhas raised nearly 77 million euros, reaching more than 11 million children through 99 projects in 46 countries.

“We can only overcome poverty if we make education a priority for all children. We especially need to invest in a quality education for girls, children with disabilities and children from minority communities. No child should be left behind,"  said Per Heggenes, CEO IKEA Foundation.

The drawing competition will be organized again during this year´s Soft Toys for Education campaign, giving even more children the opportunity to design their dream soft toy for a good cause.

Supporting Education—Together

“Investing in a child’s education provides the foundation for lasting peace and sustainable development. Since 2003, millions of children have benefitted from access to quality education thanks to the IKEA Foundation and IKEA customers and co-workers worldwide," said Gérard Bocquenet, UNICEF Director of Private Fundraising and Partnerships. “Let us build on these achievements to ensure that more children are given a fair chance in life through education."

"Giving children with disabilities and children of minority groups access to a quality education is empowering children, families and communities in creating a better and brighter future. Through the IKEA Foundation’s commitment to helping marginalized children, and with invaluable support from IKEA’s employees and customers around the world to fulfil children’s right to quality education, we are impacting on generations to come," said Elisabeth Dahlin, Secretary General Save the Children Sweden and Chairperson Global Lead Agency for the IKEA Foundation Collaboration.

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