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ICONIC trend guide for AW'13
October 30, 2013, 11:17 am
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Each season brings with it fashion that gives your wardrobe a constant makeover. This Autumn/Winter get intrigued and a little more obsessed with fashion at ICONIC. Get ready to swirl your way into the season with hot new looks and key trends. Beautifully made catwalk inspired pieces stem from trends like pretty florals, leopard prints, graphics, camouflage and tartan merging into a season of classics reinvented with a more heady and individualistic streak.

This season women wear at ICONIC will showcase trends like Minimal Sport Luxe, 1940’s Glamour and Punk grunge. Sport Luxe will blur the line between masculine and feminine and highlight minimalism in fashion. Structured, oversized pieces and rounded silhouettes are key pieces for this trend. Winter whites, opulent gold and silver symbolize the 1940 trends. Statement coats are wardrobe essential. Teamed with stilettos, boots or ballet flats and statement accessories, contrasts set the flavor and fashion gets edgy for women.

The ICONIC winter 2013 collection brings forth key trends for men. Fashion, being just a guide to the general mood and the social context, chose to express a positive outlook in terms of very commercial minimalism, and some unconventional treatment of classic styles. Themed Fine Harvest natural earthy colors, textures and graphics connect with the heritage outdoor look and highlight the trend.

These trends are translated into key shapes of the season which include micro print shirts, relaxed soft blazers, velvet blazers, classic waist coats and clean fashion bomber jackets to build a rich clean look. Quilted shirts and jackets, Hoodies, gilets, Sherpa jackets, corduroy shirts, duffle knits, turtle neck sweaters are few important shapes which will complete the menswear winter wardrobe. Tones of winter berries combined with shades of petrol and midnight blue are paired with classic earthy neutrals. A touch of metallic gold adds to the festive mood, while micro geos, foulard flavors, polka dots, baroque wall paper patterns, surreal graphics, revised camouflage, and winter tartans highlight prints and graphics for the season.

ICONIC Kids is not far behind as we weave a dreamland of fantasy in your kids wardrobe with shades of navy, green, red, grey and beige for boys and candy pink, soft blue, cherry red and Indigo for girls. Available in pure cotton and cotton blends and French terry with hints of denim and chambray tees, polo’s, check shirts, dungarees, color block sweaters and varsity jackets are key staples for a boy's wardrobe.

A mix of modern and classic styles ICONIC explores the combination of diverse looks of Autumn Winter with a wardrobe choice of plentiful. The collection is in stores so put your best foot forward and be ‘Fashion Different’

Head over to ICONIC and shop the latest Autumn Winter collection available at The Avenues, The Mall, Level 1.

About ICONIC:

ICONIC represents a unique spirit, making it different to any other fashion store in the market. It is a destination where fashion, innovation and lifestyle meet and offer ‘Fashion Different’ for men, women and kids. ICONIC offers fashion apparel, footwear, accessories, beauty, gifts all under one roof ensuring there is always something for everyone. Part of the Landmark Group, ICONIC is for the young at heart who is stylish, trendy and out-going.

Showcasing the latest collections is the cutting edge fashion section of ICONIC that boasts of over 130 brands; with over 30 niche and cult labels and several designer limited edition lines. ICONIC houses brands such as Paul’s Boutique, Lipsy, UCLA, Lucy in the Sky, Philosophy, Volcome, Etnies, Osiris, Onitsuka Tiger, Zod, 1 Like No Other and in boutique interesting designer collaborations like Jatin Verma, Aisha Ramadan, Dar Al Hazar, among others.  The format offers a unique combination of high-street and cult brands divided in sections like Trend, Youth, Smart, Boutique, Beach & Sport, Contemporary, Denim, Footwear, Lingerie, Accessories, Stationary, Gifts, Gadgets  and Art giving consumers the opportunity to trade up or down at ease.

In addition to a wholesome fashion experience, the store’s SOHO section is full of random and cheerful knick-knacks and gifts. In addition, ICONIC has a complete beauty section with cosmetics, fragrances, skincare, nail care and bath & body products. Showcasing a variety, ICONIC is the quintessential place to shop for popular favorites.

This retail concept currently has 22 stores across KSA, UAE and Kuwait of which 16 stores are across Mall of Dhahran in Dhahran, Shatea Mall and Al Othiam Mall in Hoffuf and Dammam, Riyadh Gallery, Sahara Plaza, Rimal Mall, Garden Mall, Al Qasar Mall and Oasis Mall in Riyadh, Central Park, Haifa Mall, Dome Mall, Al Rashid Mall, Al Noor Mall and Makkah Mall in Jeddah in KSA, 5 stores in the UAE are in Dubai Marina Mall, Dubai Mall in Dubai, Al Wahda Mall in Abu Dhabi, Al Ain Mall in Al Ain, Sahara Centre in Sharjah and 1 store at The Avenues in Kuwait.

As part of the brand’s achievements, ICONIC has recently won the Most Admired Social Media Campaign of the year Award for the year 2012 at the Retail ME awards along with being awarded the 'Superbrand' status for 2012 & 2013. ICONIC has also won the Store Design and Most Admired Departmental Store Awards for the year 2011 at the Retail ME Awards.

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